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Breaking News :  MTV launches ‘Splitsvilla 8′ in new avatar
Thursday 02-July-2015, 06:06,
MTV launches ‘Splitsvilla 8′ in new avatar
MUMBAI: Youth channel MTV India is
back with yet another season of its
popular love- and dating-based show
‘Splitsvilla’.
In its eighth season now, the show
will see a change in format focusing
on ‘what women want’.
Launching on 4 July, the show will air
as a bi-weekly on Saturday and
Sunday at 7 pm for the first two
weeks. From the third week onwards,
it will run as a weekly show airing
every Saturday at 7 pm.
While Sunny Leone returns once again
to host ‘Splitsvilla 8’, this time she
will be accompanied by MTV VJ
Rannvijay, who will be seen hosting
the show after seven years. Karbonn
Smart MTV Splitsvilla 8 will uncover
‘what women love’.
MTV India EVP and business head
Aditya Swamy said, “We are in the
eighth season of ‘Splitsvilla’ and the
temperature is soaring at an all-time
high. The all-new combination of
Sunny and Rannvijay has given the
show a whole new flavour as we
explore the theme of ‘What women
want’. We have a record number of
brand partners this year, which
reflects the growing popularity of the
show. Leveraging our huge fan base
on social media with exclusive digital
content and combining it with a
multimedia marketing campaign, I am
looking forward to a record opening
for this season as we give our
audience double the action by
launching the show for the first time
as a bi-weekly.”
This season, the odds are tipped in the
favour of the girls as the boys will be
seen doing all the hard work to find a
way into their lady love’s heart. In
order to ‘Kill Boring’, the channel has
changed the format of the show to
bring in some more fun at the boys’
expense.
To show the boys what women truly
value in a man, the creators of the
show are pitting eight celebrity boys
against eight regular boys to woo 14
girls. Set against the backdrop of the
beaches of Goa, the show will be an
insight into a woman’s heart and the
secrets it holds.
The eight celebrity boy contestants
for this season include Paras Chabra,
ex-winner of ‘Splitsvilla 5′; Zaan
Khan, TV actor; Prince Narula, winner
of ‘MTV Roadies X2′; Utkarsh Gupta,
TV actor from MTV ‘Kaisi Yeh
Yaariaan’; Ishaan Chibber, model and
radio show host; model Viren Singh
Rathore; and TV actors Amaad Mintoo
and Yash Pandit.
Another set of eight male contestants
will compete with the eight celebrity
boys to win the hearts of the girls.
The theme of ‘What women want’ will
have the boys going to any extent to
make the woman of their choice
happy. From pampering, to cooking, to
cleaning and loving the girls, they will
do anything and everything to win
their hearts any way possible.
http://www.televisionpost.com/television...ew-avatar/
ANIL G
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