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Breaking News :  MTV president Stephen Friedman quits; Discovery’s Sean Atkins steps in
Thursday 01-October-2015, 13:44,
MTV president Stephen Friedman quits; Discovery’s Sean Atkins steps in
MUMBAI:
After
a
seven
year
stint,
MTV
president
Stephen
Friedman
is
stepping
down
from
his
post. The
move
comes
in
the
wake
of
ratings
drop
that
MTV’s
parent
company
Viacom
Inc.
is
witnessing
on
many
of
its
channels.
Soon after Friedman announced his
resignation, Viacom said that it had
appointed Discovery Communications
general manager and executive vice
president of digital media and
strategy Sean Atkins as MTV's new
president.
Atkins will be overseeing all creative
and business operations for the youth
entertainment brand and its sister
networks, MTV2 and mtvU. He
will report to Viacom Music and
Entertainment Group president Doug
Herzog.
MTV’s programming co-heads,
executive vice president and head of
scripted development Mina Lefevre and
head of reality programming and
executive vice president of series
development Lauren Dolgen will report
directly to Atkins.
“Sean is smart, creative, passionate,
and remarkably energized about the
sea change at hand in our industry.
The strength of MTV lies in its ability
to constantly reinvent, and Sean’s
forward-thinking, versatile
leadership will ensure our brand and
business continue to evolve and
deliver for our audience,” said
Herzog.
With experience at Discovery, HBO,
and Yahoo!, Atkins has held leadership
positions across development, digital
media, production, strategy,
marketing, product development, and
consumer products. He was a driving
force behind Discovery’s 2012
acquisition of millennial-focused
Revision3, among the first strategic
acquisitions of a multi-channel
network by a major media and
entertainment company.
Prior to joining the digital media
team, Atkins ran the West Coast for
Discovery Studios, Discovery
Communications’ full-service
production studio that develops and
produces original programming.
Atkins joined Discovery from HBO
where, as senior vice president of
digital media. Previously, he was head
of programming and development at
Yahoo! Entertainment. Before that he
was acting-COO for Vulcan
Programming. He served concurrently
as executive vice president of A. Smith
& Co, overseeing development and
production for the
company. Previously, Atkins also held
positions with Warner Bros.,
Mediaconnex and Disney.
Meanwhile, in his parting note via an
internal memo, Friedman said, “After
18 years, including seven at the helm
of MTV, it reminds me of what
originally inspired me to work here.
When I was hired to create the pro-
social department, I was told, ‘Your
job will be to use MTV’s superpowers
for good.’ While I had personally
experienced the cultural power of
MTV, it wasn’t until I started working
here that I understood the true power
behind the brand. Those ‘superpowers’
originate with you. Each of you brings
your own calling, your own desire to
take risks and make new history.”
Speaking about his next move, he
added, “Having been blessed to work
with you and be part of this
remarkable brand for the better part
of my career, I am leaving to return
full time to what tempts my soul to
rise. My next adventure will be
focused full time on giving back, on
social impact, and on applying what
I’ve learned from MTV about the
power of brands and storytelling to
create positive change. What MTV
understood at its inception, a growing
part of the world is now actively
pursuing. We’re in the midst of a boom
of mission driven companies that are
redefining business while tackling
some of the biggest social challenges
we face.”
http://www.indiantelevision.com/televisi...-in-151001
ANIL G
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