JavaScript must be enabled in order for you to see the posts in this forum. However, it seems JavaScript is either disabled or not supported by your browser. To see the posts, images and links please enable JavaScript by changing your browser options, then try again.


Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Mondelez India and L&K Saatchi and Saatchi crowns Cadbury Choclairs Gold as 'birthday chocolate'
Tuesday 26-July-2016, 19:44,
Mondelez India and L&K Saatchi and Saatchi crowns Cadbury Choclairs Gold as 'birthday chocolate'
Mondelez India and L&K Saatchi and Saatchi crowns Cadbury Choclairs Gold as 'birthday chocolate'

MUMBAI: Mondelez India Foods recently launched a new occasion based TVC for Cadbury Choclairs Gold. As a part of the marketing campaign, Mondelez India has rolled out a new ad film conceptualized by L&K Saatchi and Saatchi.

The new TVC targets the birthday celebrations segment with its ‘Birthday Pe Sirf Choclairs Gold' campaign, encapsulating the nostalgic memories of celebrating birthdays at school marked by the custom of distributing Cadbury Choclairs Gold amongst teachers and students.

Commenting on the campaign, Candy & Beverages Associate marketing director Amit Shah said, “Cadbury Choclairs Gold has been synonymous with the occasion of celebrating birthdays in schools. The center-filled chocolate éclair has been a popular choice for birthday celebrations in schools - this despite never having actively invested behind the occasion. Backed by deep consumer insights, the TVC aims to drive the sales of Choclairs Gold Birthday Packs tapping on this consumption occasion. It also aims at bringing back those nostalgic memories of distributing Cadbury Choclairs Gold on birthdays.”

L &K Saatchi & Saatchi CCO Delna Sethna said, “Every brief is a challenge. The solution to this one was staring at us all along. Cadbury Choclairs Gold has always been a popular Birthday candy brand, and the new TVC just reiterates this. Coated in gooey caramel and oozing liquid chocolate! It’s not just any ol’ candy, its 100 pieces of nostalgia crammed in to the Birthday Pack.”

With this campaign, Cadbury Choclairs Gold aims to reinstate its positioning as the preferred candy in the birthday space.

0
Add Thank You Reply
[-]


Possibly Related Threads...
ThreadAuthorRepliesViewsLast Post
  Mondelez India and L&K Saatchi and Saatchi crowns Cadbury Choclairs Gold as 'birthday chocolate' Sandesha 0 51 Wednesday 27-July-2016, 12:17
Last Post: Sandesha
  Breaking News: Star India gets licence to launch ‘Star Gold Romance’ anil g 1 425 Saturday 12-March-2016, 06:29
Last Post: irfaz



Users browsing this thread: 1 Guest(s)

DMCA.com Protection Status