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NXT Digital 'Hits' Broadcasting Platform Launched in India
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Breaking First :  NXT Digital 'Hits' Broadcasting Platform Launched in India
Information and Broadcasting
Minister Arun Jaitley Wednesday
launched an innovative Hits digital
broadcasting platform that will
provide over 500 TV channels to
cable operators, with the
promoter Hinduja group pegging
the total project outlay at more
than Rs. 5,000 crore.
The Hinduja-Hits (Headend-in-
the-Sky) Network, under the
brand name NXT Digital, will serve
Multi System Operators (MSOs) as
well as Local Cable Operators
(LCOs) and aims to tap the
transition from analog to digital
mode of cable TV services under
the government's digitisation
Launching the new Hits service,
Jaitley said multiple carriage
technologies will provide
customers a choice.
Hinduja Ventures Chairman Ashok
Hinduja said the total project
outlay is envisaged at over Rs
5,000 crore as new products and
services continue to be designed
and developed.
"All the application development
for the NXT Digital platform has
been designed and built 100 per
cent in India.
This cutting-edge technology and
software will allow cable
networks and subscribers alike,
to harness the power of global
innovative solutions right here in
India," Hinduja said.
The customers will have a choice
and pay for what they want to see
and it will also enable and increase
in revenues to the government
due to full transparency, the
company officials said during the
The new service will enable cable
operators to be independent,
retain network ownership and go
digital as per Government
mandate and deadlines, they said.
NXT Digital said it has designed
the Cable Operator Premise
Equipment (COPE) systems to
specifically cater to Indian
conditions. These COPE systems
have been completely assembled in
India with a fair amount of Indian
components included in the build,
the company said.
"As a response to the nations'
Skill India initiative, NXT Digital
has tied up with training
institutes to train and equip
youth in smaller towns and
markets in India with the
necessary skills required for
supporting a digital India,"
Hinduja said.
These measures would support
the transition of analogue
television networks to digital by
providing a pan-India network of
trained service technicians, he
NXT Digital said it is the next-
generation digital service
platform, combining the best of
Direct to Home (DTH) and cable
technologies to give the
subscribers an enhanced TV
viewing experience.
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[-] The following 1 user says Thank You to anil g for this post:

Headend In The Sky (HITS), a digital
platform would provide viewers access
to over 500 television channels of
their choice. Viewers will have an
access to all international, national,
regional and local channels.
Arun Jaitley on Wednesday launched a
digital platform initiative under the
brand name NXT DIGITAL promoted by
the Hinduja Group.
Headend In The Sky (HITS), a digital
platform would provide viewers access
to over 500 television channels of
their choice. Viewers will have an
access to all international, national,
regional and local channels.
Customers in Andhra Pradesh,
Telangana, Maharashtra, Punjab and
Karnataka will now have greater
access to channels of their choice
with other states joining in soon. The
platform is expected to give a thumbs
up to the Digital India initiative and
Make In India mission.
Arun Jaitley launched the platform by
pressing the button that will enable
viewers an access to over 500
television channels of their choice.
Speaking on the occasion Jaitley said,
"In view of the multiple carriage
technologies the launch would provide
consumers with wider choice."
The NXT DIGITAL Broadcast Centre is
a state-of-the-art next-generation
MPEG-4 facility that has been
designed to provide a variety of
services to the cable distribution
fraternity and their customers all
across India.
The technology is future-proof and
would offer enhanced television
experiences for the subscriber whilst
allowing the cable fraternity to
manage their networks effortlessly
using new-age ?cloud? solutions,
with a minimal investment.
Designed in a unique manner, NXT
DIGITAL's distribution will help India
register quantum growth. The
initiative will enable thousands of
entrepreneurial cable operators to
make a transition from analog to
digital across an estimated 120 million
homes in India.
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from 15 August it came to 16th september
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its launched today.
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