JavaScript must be enabled in order for you to see the posts in this forum. However, it seems JavaScript is either disabled or not supported by your browser. To see the posts, images and links please enable JavaScript by changing your browser options, then try again.


Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Update :  Raise your Standard to High Definition, urges new campaign from Times Network’s Eng
Monday 02-May-2016, 18:12,
Raise your Standard to High Definition, urges new campaign from Times Network’s Eng
‘Raise your Standard to High Definition’, urges new campaign from Times Network’s English Entertainment Channels to promote HD
  • A multi-media campaign to promote the consumption of English Entertainment channels in High Definition for maximum viewer delight
   
TIMES NETWORK, the leading English broadcast network, has announced the launch of a 360 degree ad campaign for its English Entertainment cluster (EEC) - that includes MOVIES NOW HD, Romedy NOW HD and MN+ - to urge the viewers to raise their standards and switch to HD viewing on television.


Starting Monday, the 2nd of May, the campaign, seeking to inspire viewers to upgrade from SD to HD, will tell them: ‘It’s time to raise your standard to High Definition’.


Vivek Srivastava, SVP and Business Head - TIMES NETWORK English Entertainment Cluster, "We are delighted to be rolling out this multi-media campaign to encourage TV homes to make a rewarding switch from SD to HD and enhance their Hollywood Viewing experience. It is estimated that around 12 million HD enabled LCD and LED panels are sold every year, but there are only around 6 million HD subscriptions, so there is immense growth potential. This campaign will benefit not only our own English Cluster, but the entire industry.”


“HD channels have shown a 93% increase in viewership over the last year and have doubled their ad volumes. Times Network has been a pioneer in the HD space, and we have a full-fledged HD offering with MOVIES NOW HD, Romedy NOW HD and MN+. We hope that this campaign will persuade viewers to subscribe to the HD packs,” Srivastava added.
The film, featuring Purab Kohli, is a fun take on how Hollywood is viewed in India. It is placed in the timeframe between the points where our central character clicks the remote, and when the TV actually switches on. It takes us into the mind of the character to create an absolutely perfect environment around him that will elevate his movie-watching experience. The film unfolds to catchy music and an energetic edit pattern, using seamless and photo real VFX to create a sparkling world of illusion in the mind of our character.


In addition to the TVC which launches on Monday, 2nd May and will air across all TIMES NETWORK and other reach-based TV channels, the TIMES NETWORK EEC will run a sustained promotion on digital platforms and  a high-impact campaign in the Times of India publications, along with interactive activation in agencies across major metros.
Add Thank You Reply
[-] The following 1 user says Thank You to amatan for this post:
Animax


Possibly Related Threads...
ThreadAuthorRepliesViewsLast Post
  Encourage cashless transactions, Naidu urges officials Sandesha 0 9 Friday 02-December-2016, 09:37
Last Post: Sandesha
  #PlayYourPart, BankBazaar urges youth Sandesha 0 10 Thursday 01-December-2016, 10:08
Last Post: Sandesha
  Times Network to launch HD version of Times Now Thakur 0 129 Tuesday 05-July-2016, 09:28
Last Post: Thakur
  Breaking News: Times Network’s property news channel MagicBricks Now to launch on 1 Nov anil g 1 896 Wednesday 28-October-2015, 17:12
Last Post: amatan
  Update: Times Now scales high, CNN-IBN displaces NDTV 24X7 in Week 24 anil g 0 165 Friday 26-June-2015, 18:50
Last Post: anil g

Forum Jump:


Users browsing this thread: 1 Guest(s)

DMCA.com Protection Status