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Romedy Now completes 2 years; commands 58% share in English GECs
Wednesday 23-September-2015, 06:55,
Romedy Now completes 2 years; commands 58% share in English GECs
MUMBAI:
English
general
entertainment
channel
(GEC)
Romedy
Now
has
completed
two
years
and
as
per
Broadcast
Audience
Research
Council
(BARC)
India
data,
the
channel
today
commands
58
per
cent
share
viewership
in
the
genre. Additionally,
18
shows
out of the top 25 shows in the English
GEC genre are on Romedy Now.
What’s more, as compared to last
year, the channel’s ad rates have also
gone up by 50 - 60 per cent.
Since its launch on 22 September,
2013, Romedy Now has been home to
some of the most romantic movies and
funniest shows. Shows like FRIENDS,
Ally Mcbeal, Witches Of East End, 2
Broke Girls , Friends With Better Lives
and Jane The Virgin have all partnered
in the growth of the channel and have
contributed to its success.
Speaking on the channel completing
two years, Times Network
head English entertainment cluster
senior vice president Vivek Srivastava
said, “The channel has done very well
in the last two years in terms of
numbers. We are constantly number
one in BARC India and TAM Media
Research (TAM). Romedy doesn’t
command the share of mind but the
share of heart and that’s the
strength of our brand. The channel
command 58 per cent viewership in the
genre and in the last 13 weeks, 18
shows out of the top 25 shows in
English GEC space are on Romedy Now.
That is the power of the content we
have. Moreover, Romedy Now is not
compared with the movie channels’
segment but with the English
entertainment space. That said, even
if it were compared with the movie
channels’ segment, it holds the
leadership position.”
Recently Romedy Now added an extra
hour of content with The Ellen
DeGeneres Show, which is being
simulcast in India with the US. “The
mood of the channel determines the
content that we acquire and the mood
of the channel is happy. So any
romantic movie or feel good factor
will feature on the channel and that
is the kind of content that we
acquire,” he added.
Throwing light on the channel’s ad
revenue compared to last year as well
as the category of clients that have
come on board, Srivastava said, “We
have almost doubled our revenues as
far as Romedy is concerned because it
is the only segmented and
differentiated brand in the category.
It has a very strong appeal so
advertisers’ pull on the brand has
been fantastic. The ad rates have
gone up by 50 - 60 per cent from last
year. We don’t have to hard sell the
brand and that’s an advantage we
have. E-commerce, automobile,
jewellery and FMCGs are the big
category clients that we have on
board.”
As part of the second anniversary
celebrations, the channel premiered
the Pierce Brosnan and Emma
Thompson starrer British comedy The
Love Punch on 22 September at 9 pm.
Romedy Now has also launched an
anniversary contest called ‘Happy
2gether.’
On the programming front, the
channel launched one of America’s
best sitcoms - Hot in Cleveland on
21 September, which is being aired
from Monday to Friday at 8.30 pm. In
October the channel is planning to
launch Addicted to Love in the
romantic slot at 9 pm, whereas
November will see How I Met Your
Mother launching. For Diwali, the
channel will be airing a special
called Diwali Delights as well as the
Romedy of the month movie – Girl
Most Likely.
http://www.indiantelevision.com/televisi...-last-year


Admin edit: Small correction. Changed: Times Television Network to Times Network which is the correct name of the company.
ANIL G
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