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Breaking News :  Sangeet Marathi gets license from I&B ministry; goes on air
Saturday 19-September-2015, 06:31,
Sangeet Marathi gets license from I&B ministry; goes on air
MUMBAI:
The
new
Marathi
music
channel
from
Media
Worldwide
Limited
finally
began
beaming
on
Indian
television
on
18
September
at
9.50
pm
after
receiving
its
license
from
the
Information
and
Broadcasting
(I&B)
Ministry.
Called
Sangeet Marathi, the channel will
cater to music lovers in Maharashtra
with regional and Marathi film songs.
After Sangeet Bangla and Sangeeth
Bhojpuri, this is Media Worldwide’s
third offering to the regional music
channels space.
Sangeet Marathi has brought in Fair &
Lovely from Hindustan Unilever as its
exclusive launch partner and a series
of activities are in store in the
upcoming weeks surrounding the
launch.
“We all very excited about finally
launching Sangeeth Marathi tonight.
We will soon arrange press
conferences across Maharashtra to
bring the channel closer to people.
Starting this Sunday, we have will
also ensue large scale OOH promotions
including billboards. We are also using
our other channels in the network to
spread the word out about Sangeet
Marathi," Media Worldwide Limited CEO
Prashant Chothani
told Indiantelevision.com , shortly
after getting their license approved
from the I&B ministry for the channel
launch.
"One can also expect some below the
line activities across the state, where
we plan to engage our viewers and get
them familiar with Sangeet Marathi,"
Chothani added.
http://www.indiantelevision.com/televisi...air-150918
ANIL G
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