MUMBAI: Online marketplace ShopClues.com has joined Indian Premier League (IPL) team Chennai Super Kings (CSK) as its official e-commerce partner. ShopClues.com will place its logo on the leading side of the cap, helmet and hat of the CSK players. ShopClues.com co-founder and chief business officer Radhika Ghai Aggarwal said, “Our marketplace caters to mass India and there is nothing that appeals more to our target market than cricket. Keeping this incontrovertible truth in mind, we chose to partner with CSK which has been the best performing team in the Indian Premier League. Through this association, we wish to leverage the combined brand synergies to create greater engagement with our customers, both existing and potential.” ShopClues.com can use CSK brand in all their communication across media including in-store, POS, digital and all other new emerging media, using the appropriate logo of the team. It also has the right to purchase and sell CSK merchandise through their website.
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