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Breaking FIRST :  Star Gold and Star Gold HD to bring world TV premiere of ‘Bajrangi Bhaijaan’ in Oct
Monday 14-September-2015, 17:39,
Star Gold and Star Gold HD to bring world TV premiere of ‘Bajrangi Bhaijaan’ in Oct
MUMBAI: Hindi movie channels Star
Gold and Star Gold HD are all set to
present the world television premiere
of Salman Khan’s recent movie
‘Bajrangi Bhaijaan’ this October.
Riding on Salman Khan’s star power,
‘Bajrangi Bhaijaan’ is supported by
actors Kareena Kapoor Khan and
Nawazuddin Siddiqui. It presented
strong emotions on unity, peace and
friendship. The film also saw young
star Harshaali Malhotra, who became
popular among the audiences with her
character Munni.
Building up the buzz in the run up to
its premiere, Star Gold has launched a
unique initiative giving Salman Khan
aficionados an opportunity to get a
digitally modified selfie with the
superstar.
A Star TV spokesperson said, “Staying
true to our brand identity, Star Gold
offers its viewers an opportunity to
watch the most entertaining
blockbusters on television. Bajrangi
Bhaijaan with a 620+ crore worldwide
collection is Salman’s biggest
blockbuster till date and it is all set
to re-create that magic on the
television screens. An extensive
marketing campaign has been planned
to enable our consumers to get more
of their favourite star.”
The consumer engagement activity
called ‘Selfie with Salman Contest’
will be initiated on social media
platforms, giving the actor’s fans a
chance to get a digitally modified
‘Selfie with Salman’. The winner
images will also be showcased on the
channel during the premiere.
It has also launched a 360 degree
marketing campaign comprising print,
outdoor, radio, digital campaigns and
in cinema advertising leading up to the
premiere day.
‘Bajrangi Bhaijaan’ traces the story
of Pawan Kumar Chaturvedi (Salman
Khan), an avid follower of Bajrangi
who promises to reunite a mute
Pakistani girl (Harshaali Malhotra)
with her parents. His love interest
Rasika (Kareena Kapoor) supports
Pawan in his seemingly impossible
mission. In his journey, Pawan
encounters and finds support in a
small time freelance TV reporter
Chand Nawab (Nawazuddin Siddiqui),
who joins the two in their search and
helps Pawan take his mission to
fruition.
http://www.televisionpost.com/television...an-in-oct/
ANIL G
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