MUMBAI: Star India, which is putting
all its might in promoting and
strengthening its online video
streaming service Hotstar, has roped
in former Hulu director and head of
product management Varun Narang.
Narang will head Hotstar’s product
and technology division.
Narang will lead the team to build
mobile solutions for the app and help
innovate content discovery, quality of
video playbacks as well as build native
advertising platforms for the app,
according to Mint.
Prior to Hotstar, Narang was with a
stealth mode startup company as its
VP product management since 2014.
Before that he was with Hulu for over
five years, where he led the Hulu
product management and design
teams, developed product vision,
strategy and roadmap to define,
launch, and improve web, mobile and
living room products.
He has now shifted to Mumbai and will
report to Star India digital head Ajit
Narang has over 22 years of
experience across companies like
Xerox, Amazon, Koda and Hulu. He also
holds a patent for automated
monitoring and control of access to
content from a source.
Star India is investing heavily on
Hotstar, the video-on-demand
destination that was launched on 1
February. It has already seen over 25
million app downloads and the cricket
World Cup and the Indian Premier
League (IPL) were live-streamed on
The on-demand video service market
is heating up in India. While Star India
and Multi Screen Media (MSM) have
Hotstar and Sony Liv respectively,
Zee Entertainment Enterprises Ltd
(ZEEL) has OTT service Ditto TV.
Viacom18 has recently announced its
plan to launch a similar service.
Hotstar has 40,000 hours of shows,
movies and sports content in seven
languages and over 100 advertisers.
While all the premium content is
available free on the platform for
now, the company intends to have a
paid subscription service too.http://www.televisionpost.com/technology...t-hotstar/