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Breaking News :  Subhash Chandra’s Living Ent. to launch 5 channels; eyes Rs 1000 crore revenue
Thursday 03-September-2015, 19:32,
Subhash Chandra’s Living Ent. to launch 5 channels; eyes Rs 1000 crore revenue
Essel Group’s Living
Entertainment to launch 4
channels; Living Foodz to
roll out on 11 Sep

MUMBAI: Essel Group’s Living
Entertainment is launching four
channels in the lifestyle genre under
the ‘Living’ brand.

Living Foodz will be the first to kick
off. The food and lifestyle channel is
scheduled to launch on 11 September.
The other three channels planned for
launch are Living Rootz, Living Homez
and Living Travelz.

Living Foodz will be available on cable
and DTH platforms in dual feed (Hindi
and English).

Await detailed report…
http://www.televisionpost.com/television...on-11-sep/
ANIL G
Add Thank You Reply
[-]
Thursday 03-September-2015, 19:33,
RE: Essel Group’s Living Entertainment to launch 4 channels
Essel Group's Living
Entertainment to
launch foodtainment
channel Living Foodz

MUMBAI:
Essel
Group's
Living
Entertainment
is
all
set
to
launch
an
international
food
and
lifestyle
channel.
Christened
Living
Foodz,
the
foodtainment
channel
will
have
dual
feed
in
Hindi
and
English
and
will
launch on 11 September.
The channel will specialise in exploring
the evolving social status of food:
moving out of the confines of the
conventional kitchen into a world of
entertainment and adventure with
food.
Zeel and Essel Group chairman Dr
Subhash Chandra said, “We are very
proud to present Living networks in
India. This is yet another endeavour
from our group to bring the world
closer through entertainment. Living
is all about global mindsets and
experiences. This is also in line with
our group philosophy of ‘Vasudhaiva
Kutumbakam’- The world is my family.
Our group has always believed in
creating not just great content but
building geres and brands that are
milestones.”
Having food at its core, Living Foodz
will explore different perspectives
towards food and the way it touches
people - from lifestyle, travel,
wellness to food infotainment and
reality.
Living Foodz will resonate with Zeel’s
corporate brand positioning of
‘Vasudhaiva Kutumbakam’ (The world
is my family) with an energetic
programming mix. For the Indian
market, Living Foodz will be the
international food & lifestyle channel
that will have a universal feel and will
appeal to new age groups in digital
households. The core audience set will
comprise the well travelled and
connected people with high interest
level of food.
Zeel MD & CEO Punit Goenka added,
“With Living, we intend to make global
content for global audiences. This will
be for the first time ever that
original content from India will be
available to audiences across the
globe. We are very proud to present
this new form of entertainment to our
audiences.”
The channel will be available across all
direct-to-home (DTH) platforms like
Dish TV, Tata Sky, Airtel Digital TV
and Videocon d2h as well as leading
cable networks.
Living Entertainment in India will be
an extension of the Living network
belonging to Essel Group, which
already exists in international
markets.
“Living is our endeavour to showcase
audiences with great lifestyle
content. Growth of digitization is
leading to fragmentation of
audiences, thereby creating an
opportunity for differentiated and
genre specific content. Moreover,
increasing digital households are
giving rise to increased audience
expectations and demand for more
diverse viewing opportunities. Under
this scenario we are providing Living
Foodz to people who love exploring and
knowing more about food,” opined Zee
Living- India APAC CEO Piyush
Sharma.
Await detailed report…
http://www.indiantelevision.com/televisi...ept-150903
ANIL G
Add Thank You Reply
Thursday 03-September-2015, 20:21,
RE: Essel Group’s Living Entertainment to launch 4 channels
some details


Attached FilesImage(s)
   
ANIL G
Add Thank You Reply
Friday 04-September-2015, 03:18,
RE: Essel Group’s Living Entertainment to launch 4 channels
MUMBAI:
Essel
Group's
Living
Entertainment
is
looking
at
launching
five
new
channels
in
the
Indian
market.
The
first
channel
to
go
on
air
will
be
an
international
food
and
lifestyle
channel
christened
Living Foodz. Hitting Indian airwaves
on 11 September, 2015, this
foodtainment channel will have dual
feed in Hindi and English.
Additionally, the group also plans to
launch Zee Living in India, which is
already an established channel in the
US. Apart from this, channels that
will be launched under the Living
Entertainment’s umbrella are: Living
Rootz, which will concentrate on the
rich civilization of the country, Living
Homez focusing on home décor and
Living Travelz, which will emphasise
on the traveling aspect. The launch
dates of these four channels have not
yet been decided.
What’s more, the Living network,
which has generated revenues of Rs
80 crore from global operations, is
eyeing global revenue of Rs 1000
crore in the next four years.
“In the next six months, we will add
Rs 30 crore from India operations,
which will take our business to around
Rs 110 – 115 crore. In next four
years, Living network will reach the
Rs 1000 crore mark,” informed Zeel
and Essel Group chairman Dr Subhash
Chandra.
According to him, 12 - 13 per cent of
the global television viewership comes
from the lifestyle category, while in
terms of revenue generation the
percentile goes up to 18 to 20 per
cent, hence offering a huge space to
explore.
“This is yet another endeavour from
our group to bring the world closer
through entertainment. Living is all
about global mindsets and
experiences. This is also in line with
our group philosophy of ‘Vasudhaiva
Kutumbakam’ - The world is my
family. Our group has always believed
in creating not just great content but
building genres and brands that are
milestones,” he added.
According to Dr Chandra, the American
market, where Living network’s Zee
Living has already established itself,
is the most closed economy. “I have
no hesitation in saying that, though
people say US is the father of market
economy, it’s the most closed
economy I have ever seen in my life.
We had to tussle hard to get
distribution and even today out of 110
million homes, we managed to reach
only 30 million homes,” he asserted.
Zeel MD & CEO Punit Goenka added,
“With Living, we intend to make global
content for global audiences. This will
be for the first time ever that
original content from India will be
available to audiences across the
globe. We are very proud to present
this new form of entertainment to our
audiences.”
Drawing light to the business
aspiration of the first channel to be
launched from the bouquet, Goenka
said, “Living Foodz will be a profitable
from year one. Given the quality and
content we have, I am sure of the
fact that Living Foodz will go a long
way.”
Living Foodz will specialise in
exploring the evolving social status of
food: moving out of the confines of
the conventional kitchen into a world
of entertainment and adventure with
food. Having food at its core, Living
Foodz will explore different
perspectives towards food and the way
it touches people - from lifestyle,
travel, wellness to food infotainment
and reality.
“Living is our endeavour to showcase
audiences with great lifestyle
content. Growth of digitisation is
leading to fragmentation of
audiences, thereby creating an
opportunity for differentiated and
genre specific content. Moreover,
increasing digital households are
giving rise to increased audience
expectations and demand for more
diverse viewing opportunities. Under
this scenario we are providing Living
Foodz to people who love exploring and
knowing more about food,” opined Zee
Living - India & APAC CEO Piyush
Sharma.
Sharma further informed that the
network will launch an app in six
months’ time as well as a website in
the next two months. “The channel
will have 100 per cent original
content,” he added.
Speaking to Indiantelevision.com,
Living Foodz business head Amit Nair
said, “We will have 80 per cent of
Indian content, while 20 per cent will
be English. The entire programming
will be in-house. We have a very good
in-house team who will handle that
part.”
In terms of marketing, the channel
will emphasize more on digital
platforms while there will be a 360
degree presence.
For the Indian market, Living Foodz
will be the international food &
lifestyle channel that will have a
universal feel and will appeal to new
age groups in digital households. The
core audience set will comprise the
well travelled and connected people
with high interest level of food.
The launch of Living Foodz will also
mean curtains down for Zee's Khana
Khazana channel. “We are proud of
the achievements and accolades Khana
Khazana has garnered so far but now
we believe audiences' taste has
changed and hence we decided to come
up with Living Foodz. We will use
Khana Khazana content and re-
package it for our digital platforms,
but since Living Foodz is going to have
100 per cent fresh content we cannot
have its content on television,” said
Sharma.
The shows that Living Foodz is
launching with are: Food Xpress:
Rocky & Mayur, Chef on
Wheels, Vickypedia, with Chef Vicky
Ratnani, The Great Indian Rasoi with
chef Ranveer Brar , Good Food
America and Peggy’s Kitchen Cures.
The channel will be available across all
direct-to-home (DTH) platforms like
Dish TV, Tata Sky, Airtel Digital TV
and Videocon d2h as well as leading
cable networks.
Living Entertainment in India will be
an extension of the Living network
belonging to Essel Group, which
already exists in international
markets.
http://www.indiantelevision.com/televisi...ept-150903
ANIL G
Add Thank You Reply
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