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Sun Direct orders 5,00,000 settop boxes from Coship for USD 15.38 million.
Tuesday 01-November-2011, 09:35,
Sun Direct orders 5,00,000 settop boxes from Coship for USD 15.38 million.
On October 28, Shenzhen-based developer and manufacturer of satellite receivers and cable and terrestrial set-top boxes (STBs) Coship Electronics (002052.SZ) received orders for direct-broadcast satellite (DBS) TV receivers cumulatively worth nearly USD 27 mln from Brazillian telecom and cable TV provider Embratel and Indian direct broadcast satellite service provider Sun Direct TV. Combined, the two orders are equivalent to approximately 7.4% of Coship's total 2010 sales revenue.

The Embratel contract is for shipment of 300,000 DSB receivers, valued at USD 11.29 mln, payable no later than October 17, 2011. Sun Direct TV's contract amounts to USD 15.38 mln for an order of 500,000 units, with a March 31, 2012 payment deadline.

Sun Direct TV, one of India's largest DBS service providers, also offers a range of digital satellite TV services. Coship has been supplying Sun Direct TV with set-top boxes since 2008, and between January that year and December 2010, the two companies successfully negotiated a total of USD 55.4 mln in business.

ttp://www.marbridgeconsulting.com/marbridgedaily/2011-10-31/article/50868/coship_win
Thanks to everyone and wish you all the best.
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Tuesday 01-November-2011, 19:04,
RE: Sun Direct orders 5,00,000 settop boxes from Coship for USD 15.38 million.
sundirect still buying boxes?its becoming like china market of mobiles.
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Sunday 06-November-2011, 13:01,
RE: Sun Direct orders 5,00,000 settop boxes from Coship for USD 15.38 million.
$15.38 mln for an order of 500,000 units. If we calculate the per stb rate it looks too high. Some thing wrong.
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Monday 07-November-2011, 10:38,
RE: Sun Direct orders 5,00,000 settop boxes from Coship for USD 15.38 million.
they are crooks from head to toe. nothing surprising in this.
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Monday 07-November-2011, 17:08,
RE: Sun Direct orders 5,00,000 settop boxes from Coship for USD 15.38 million.
Amatan, It is comes around Rs 1507 per STB if we keep the $ conversion rate as Rs 49.

Yes it is little high for bulk order if it is SD STB , but if its HD STB I would say it is very good deal.
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[-] The following 1 user says Thank You to Viki for this post:
amatan
Tuesday 08-November-2011, 14:15,
RE: Sun Direct orders 5,00,000 settop boxes from Coship for USD 15.38 million.
(Monday 07-November-2011, 17:08)Viki Wrote: Amatan, It is comes around Rs 1507 per STB if we keep the $ conversion rate as Rs 49.

Yes it is little high for bulk order if it is SD STB , but if its HD STB I would say it is very good deal.

In Chennai if you see, many shops are now selling HD receivers from Rs.1900. Those shop keepers get a profit of around Rs.250 per stb. They took those receivers some 50nos like that from New Delhi. So naturally that Delhi dealer would have got them for even lesser price and he has to pay shipping costs also. Considering all these things he may not have bought for more than Rs.1250 per stb. At most that dealer would have ordered 1000nos.

Offcourse quality of Sun Direct stbs will be better than those stbs. Still my guess is it wont be more than 500rs. Because they are giving the whole set which includes dishes, etc.,. for around 900rs to a distributor.

MJ might know more about this.
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Tuesday 08-November-2011, 23:22,
RE: Sun Direct orders 5,00,000 settop boxes from Coship for USD 15.38 million.
(Tuesday 08-November-2011, 14:15)amatan Wrote:
(Monday 07-November-2011, 17:08)Viki Wrote: Amatan, It is comes around Rs 1507 per STB if we keep the $ conversion rate as Rs 49.

Yes it is little high for bulk order if it is SD STB , but if its HD STB I would say it is very good deal.

In Chennai if you see, many shops are now selling HD receivers from Rs.1900. Those shop keepers get a profit of around Rs.250 per stb. They took those receivers some 50nos like that from New Delhi. So naturally that Delhi dealer would have got them for even lesser price and he has to pay shipping costs also. Considering all these things he may not have bought for more than Rs.1250 per stb. At most that dealer would have ordered 1000nos.

Offcourse quality of Sun Direct stbs will be better than those stbs. Still my guess is it wont be more than 500rs. Because they are giving the whole set which includes dishes, etc.,. for around 900rs to a distributor.

MJ might know more about this.

so i am correct
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