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News Tata Sky enters Limca Book of Records
Friday 06-June-2014, 17:13,
Tata Sky enters Limca Book of Records
Tata Sky, the leading Direct-to-home (DTH) service provider in India has bagged the Limca Book of Records 2014 for airing the longest TV commercial in Indian advertising history – Prison Break, which had a run time of 210 (3min 30 sec) seconds

In today’s day and age, when airtime is being used sparsely by brands and creative agencies crib about tight time frames to deliver desired message , Tata Sky took a bold step by airing the longest ever TVC, to retain the creative impact and messaging of the story. Through this unique and long advertisement that was run on television, made Tata Sky the first ever DTH brand to enter the Limca Book of Records.

The TVC was conceived by Ogilvy & Mather who worked with Vivek Kakkad, Director – Curious Films to shoot the commercial with an international cast and crew in an actual prison in Hungary.
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