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Update :  Tata Sky partners Suniel Shetty to launch interactive service for fitness enthusiasts
Monday 05-October-2015, 06:33,
Tata Sky partners Suniel Shetty to launch interactive service for fitness enthusiasts
MUMBAI: Eyeing a larger share of revenue from the Value Added Services (VAS) and VOD (Video on Demand) pie Direct-to-home (DTH) operator Tata Sky has partnered with Suniel Shetty and Adarsh Gupta’s lifestyle and health
initiative Brilliant Living TV to launch a fitness-based interactive service - 'Actve Fitness.’
According to sources, Tata Sky's
revenue from VAS and VOD services
currently stands at Rs 300 crore per
year.
The new service will allow subscribers
to get access to fitness trainers and
wellness experts 24x7 at the cost of
Rs 59 per month.
The DTH operator recently added
‘Actve Fitness’ to their bouquet of
VAS. While on-air fitness programs
have been tried many times on TV,
this is the first time a DTH player in
India has introduced an on demand
fitness solution for its customers.
The new service was unveiled by
Salman Khan, who also explained the
advantages of Actve Fitness from a
fitness enthusiast’s perspective.
Tata Sky chief commercial officer
Pallavi Puri says, “In line with our
attempt to keep innovating the VAS
section, we are constantly
researching. Our research showed
that our users are very health
conscious. They want to look fit and
live a healthy lifestyle. But not
everyone has the access to gyms,
fitness equipments or proper trainers.
Even if they have access to such
facilities, availability of convenient
time becomes an issue for many who
lead a busy life. I would say this
service is a smarter and personalised
way to take control of one’s health
from the comfort of your homes.”
Effective 5 October, Tata Sky
subscribers will be given a ‘missed call
number’ that will lead them to
activate this new service. Interested
users can also send SMS requests, or
log in to the DTH player’s website, or
subscribe to the service through their
television sets. Puri expects the
service to appeal to their customer
base from all demographies.
Apart from creating a buzz by inviting
Khan for the launch, Tata Sky has
also put in place a marketing strategy
for the new service. “We are
targeting communication towards our
customers through our landing
channel No 100, which will showcase
advertisements informing viewers
about the new service. We are also
looking digital promos, and tele-
calling as ways to promote the service
among our customers,” explains Puri.
Puri further adds that having Brilliant
Living TV as a partner broadened their
scope and quality of the content they
can offer through the service.
“Brilliant Living TV is delighted to be
associated with Tata Sky to bring
Actve Fitness to Indian homes. Our
focus has been on creating passion
and excitement for fitness amongst
all Indians by guiding them through
fitness exercises such as work-out
videos, yoga and meditation. Now for
the first time these services will be
available to viewers at home through
a DTH platform,” said Brilliant Living
TV founder Adarsh Gupta.
Available in both Hindi and English,
the content for the service has been
curated by Brilliant Living TV, with
Suniel Shetty being an active part of
it. “With the inception of Brilliant
Living TV, we could gather industry
experts under one roof and with the
help of Tata Sky Actve Fitness we are
able to reach out to the mass.
Continuing my effort, I am looking
forward to a healthy India in the near
future,” says Shetty.
Shetty has roped in celebrity fitness
trainers like Yasmin Karachiwala,
Kaizzad Capadia, Abbas Ali and Grand
Master Shifuji amongst others for
Actve Fitness. Each of them have
shared workout and yoga sessions,
self-defence and celebrity fitness
tips that anyone can follow at home,
without the need of any professional
equipment. The interactive service
also lets one set a Weight Tracker and
check the Calorie Counter for the
kind of food they consume.
Each day of the week will focus on a
different body part for exercising,
with Monday dedicated to full body
workout. Apart from that, the service
also offers half hour modules for the
subscribers, who can choose from a
category of wellness regimes to
customise according to their needs.
Specials include different schools of
yoga such as Ashtang yoga, Vinyasa
Yoga, Hatha yoga; meditation, work
outs like a kickboxing, fusion martial
arts, and more. They also offer
women’s special fitness trainings
that cover self-defence, dance
workout and event pre-natal yoga.
http://www.indiantelevision.com/dth/dth-...ice-151004
ANIL G
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[-]
Monday 05-October-2015, 10:29,
RE: Tata Sky looks to up VAS, VOD revenue; partners Suniel Shetty for fitness
MUMBAI: Direct-to-home (DTH)
operator Tata Sky has teamed up with
Brilliant Living TV, a Suniel Shetty
and Adarsh Gupta initiative, to launch
a fitness-based interactive service
called ‘Actve Fitness’.
It will be a 24X7 full-screen service,
accessible at a fee of Rs 59 per month
in Hindi and English.
The first-of-its-kind fitness training
service on a DTH platform will enable
subscribers to access a world of
fitness experts that train the
country’s film-stars, from the
comfort of their homes.
The interactive service was launched
by Bollywood star Salman Khan in the
presence of Shetty, Gupta and Tata
Sky chief commercial officer Pallavi
Puri.
“There is a growing desire to find
solutions that help manage the
challenges of a fast-paced and
demanding lifestyle. Staying fit and
healthy is one of the top priorities.
However, not everyone has access to
right exercising regimes or trainers
across the country. It is this insight
that triggered the Actve Fitness
service, where we offer celebrity
fitness experts who will help our
subscribers to stay fit. A smarter and
personalised way to take control of
one’s health from the comfort of
your homes,” Puri said.
The service will see fitness trainers
like Yasmin Karachiwala, Kaizzad
Capadia, Abbas Ali, Grand Master
Shifuji and others sharing workout,
yoga sessions, self-defence and
celebrity fitness tips that any
individual can follow at home, without
the need of any professional
equipment.
The interactive service will also allow
one to set a weight tracker and check
the calorie counter for the kind of
food they consume.
“Brilliant Living TV is delighted to be
associated with Tata Sky to bring
Actve Fitness to Indian homes. Our
focus has been on creating passion
and excitement for fitness among all
Indians by guiding them through
fitness exercises such as workout
videos, yoga and meditation. Now for
the first time, these services will be
available to viewers at home through
a DTH platform,” Brilliant Living TV
founder director Adarsh Gupta said.
The daily training programme
comprises video tutorials and practice
sessions in yoga, workout, nutrition,
self-defence and meditation practised
by the industry leaders with
anecdotes and insights.
Brilliant Living TV mentor Suniel
Shetty said, “My passion was to
extend a fit and healthy lifestyle to
people around me. With the inception
of Brilliant Living TV, we could gather
the industry experts under one roof
and with the help of Tata Sky Actve
Fitness, we are able to reach out to
the mass. Continuing my effort, I am
now looking forward to a healthy
India in the near future.”
Features of ‘Tata Sky Actve Fitness’:
Each day of the week will focus on a
different body part, making the
regime a holistic one.
Monday: Full Body Day
Tuesday: Lower Body Day
Wednesday: Core & Abs Day
Thursday: Upper Body Day
Friday: Stretch & Breathe Day
Saturday: Best of the Week
Sunday: Rest day
Every day, there will be a 30-minute
video episode within each of the
categories which the subscribers can
choose to follow for their daily dose
of wellness.
http://www.televisionpost.com/dth/tata-s...thusiasts/
ANIL G
Add Thank You Reply
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