| Telugu Crorepati on Maa tv from June 9 2014 |
Telugu Crorepati on Maa TV from June 9
Titled Meelo Evaru Koteeswarudu (MEK), the show is tentatively scheduled for a June 9 premiere on Maa TV and will be hosted by popular Telugu actor, Nagarjuna Akkineni. Slated to run for a minimum 40 episodes for now, the 90 minute show will be aired four days a week from Monday to Thursday
Ten to fifteen people from Big Synergy, the production house for the format in India, and Maa TV, are already working on the show. Entry will be open to Telugu speaking people across India, beginning April 24. Viewers will be able to answer questions both via SMS and IVR. This is the first time that a big-ticket show is being adapted for the state of Andhra Pradesh. “We have been wanting to get into the Telugu market for the past two years, but we needed a broadcaster to take the call. Maa TV has gained number one status and they want to retain that position. Through MEK, they will be setting a benchmark in this market, and we hope it will change the dynamics of the industry,” says Big Synergy COO Indranil Chakraborty.
Currently, teams from both Maa TV and Big Synergy’s Hyderabad arm are being groomed for the show. “It is a compelling program. Our objectives are to raise the channel stature and make viewers feel good about the channel and the show,” says Maa TV group head, C Ratnakar Rao. Apparently, Gemini TV and ETV were also contenders in the race to get MEK on board but it was Maa TV which finally landed the show.