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DH Exclusive :  Ten Sports Network unveils new corporate brand identity
Saturday 11-July-2015, 14:10,
Ten Sports Network unveils new corporate brand identity
MUMBAI: ZEEL-owned Ten Sports
Network has unveiled a new corporate
brand identity for the sports
network. The initiative coincided with
the start of the India–Zimbabwe
series.
The network launch is the first phase
of the branding exercise where all
existing channels are consolidated
under the umbrella of Ten Sports
Network.
This is the first time Ten Sports
Network will have a separate logo. In
fact, the company has only now
started using the Ten Sports Network
name. The company was earlier known
as Taj Television.
Ten Sports Network, which owns and
operates Ten Sports, Ten Cricket, Ten
Action, Ten Golf and Ten HD, recently
got the approval from ministry of
information and broadcasting (MIB) to
rename its channels except Ten
Cricket.
Ten Sports had applied to the MIB for
renaming Ten Sports as Ten 1, Ten
Action as Ten 2, Ten Golf as Ten Golf
HD, and Ten HD as Ten 1 HD. It is also
looking to expand its portfolio by
launching more channels, particularly
in the HD space.
The sports network plans to do
sequential branding for its sports
channels a la Star Sports. However, a
final decision on that has not been
taken yet.
Ten Sports Network holds long-term
broadcast rights to five cricket
boards, WWE, and exclusive broadcast
rights to the US Open, ATP events,
WTA, Ryder Cup, US PGA
Championships, European PGA Tour,
Asian Tour, and the Tour De France.
It also holds rights to a slew of
football properties including the UEFA
Champions League, UEFA Europa
League, I League, Ligue 1, Copa Del
Rey, German Cup, Capital One Cup,
Sky Bet Football League and A-
League.
http://www.televisionpost.com/television...-identity/
ANIL G
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[-]
Saturday 11-July-2015, 14:24,
RE: Ten Sports Network unveils new corporate brand identity
MUMBAI:
Sports
broadcaster
Ten
Sports,
which
is
airing
the
India
vs
Zimbabwe
ODI
series
that
kickstarted
today
(10
July),
has
also
unveiled
its
new
logo
on
the
occasion.
After
the
dismal
performance
of
the
‘Men
in
Blue’ in the Bangladesh tour, this
India tour of Zimbabwe has become an
all-important series for both the
audience as well as the broadcaster.
What's more, the broadcaster is
targeting ad revenues in excess of Rs
20 crore from the series.
Ten Sports and Taj TV global CEO
Rajesh Sethi, “It is a step forward in
consolidating all the channels under
one uniform network and project the
organization value to strive further,
break new grounds, surpass our limits
and achieve the unattained. The belief
is articulated in our new network logo
design which is synonymous to all
kinds of sports and its belief of
genesis to victory and the idents and
new design was developed completely
by the internal team.”
The network also informed
Indianelevision.com that an elongated
and extensive research was conducted
by the internal team before launching
the logo.
Sethi further added, “The interest in
this series is very high, which is
visible through the fact that around
60 per cent of our inventory has
already been sold, this in spite of not
having the more sellable names in the
team. We are able to command a rate
of Rs 3 to 3.5 lakh between ODIs and
T20s per 10 second. We expect the
revenue for this series to be well over
Rs 20 crore with brands like Fogg,
Karbonn and Pay You already being
associated with the series,” said
What could very well be the beginning
of the end for the Dhoni era, this
series pitches players who have been
on the fringes or are making
comebacks under a new captain.
Zimbabwe that gave a respectable
performance against Pakistan in May
can’t be treated as push overs any
more.
As official broadcasters of the event,
Ten Sports is looking to tap into the
vast opportunity that the series
brings along.
On the production front, the channel
has started its studio show Straight
Drive, which will boast of star
analysts such as Arun Lal, Atul Wassan
and Charu Sharma. The show will see
pre, mid and post-match round ups.
To market the series, the channel has
tied up with the upcoming movie
Drishyam. It is also conducting fan
engagement activities like contests
and quizzes on various social media
platforms.
The channel feels that this could well
and truly be the moment of truth for
the evolution of cricket in the
country and the series presents both
a challenge and an opportunity for the
‘New Blues.’
ANIL G
Add Thank You Reply
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