Friday 06-November-2015, 18:31
· Proprietary live analytic data tools - Clusters, Firewall and Spectrum – to power India’s biggest RESULT DAY LIVE for accurate numbers that India trusts
· Live coverage with Arnab Goswami and a team of experts, the biggest exclusives, the hardest interviews and India’s most extensive RESULT DAY LIVE coverage
MUMBAI, NOVEMBER 6, 2015: Times NOW, which has redefined Election Coverage for modern India, is once again at the forefront of the Bihar Election Coverage. On Sunday, 8th of November, Times NOW Editor-in-Chief Arnab Goswami will spearhead live coverage of the Bihar elections, using proprietary tools for accurate crunching of numbers of the Bihar Assembly Election results. Arnab, along with a team of experts, will analyse the news, exit poll indications and results through the biggest exclusives and the hardest interviews – all through a marathon 36 hours of live coverage, starting 7 pm on Saturday, the 7th of November 2015.
Joining Arnab on the panel will be eminent experts - Sunil Alagh, Saba Naqvi, Sankarshan Thakur, R Rajagopalan, Kumar Ketkar, Hartosh Singh Bal, Ajoy Bose, Arati Jerath, Shahid Siddiqui and Neerja Chowdhury.
Times Now has redefined election coverage. Tools like 'Spectrum, Cluster &Firewall have changed how India watches elections.
Speaking about these tools, Arnab Goswami said, “These statistical tools like ‘Cluster’ It is a graphical tool which analyses results on the basis of social, demographic or political similarities and the profile of a constituency.
“The second tool, Firewall, gives live data analysis that tells you whether any individual constituencies are bucking the overall trend. For example, if there is a constituency that, say, the Janata Dal has won three times in a row, it is a firewall constituency -- because for anyone to breach that constituency from the other side will be doubly difficult. So if the exit polls indicate that trend is being bucked, Firewall throws it up, with details of the candidate or party challenging the favourite, and the others in the constituency. While people do this kind of an analysis 10 to 12 hours after the results, on Times NOW, it will be done live.”
Speaking about the third tool, Spectrum, Goswami said, “We’ve designed this to emulate the concept of a spectrum; we will put the entire result out literally on a band and colour-code it – for example, saffron for the NDA, green for JDU. So the band is colour coded, and as the results come in, the band gets filled with colour. So you can compare the band of this election to the band of last elections and visually a viewer can understand if colour-wise this election is looking like the last election or otherwise.
“All these tools are live data analysis tools,” Goswami explained, adding, “They graphically depict the election result. A viewer just needs to just look at the screen and he’ll understand. We have taken graphical live data to another level, especially this election.”
Goswami shared that in the last General election, “Times NOW was miles ahead of all competition. We had 50 per cent channel share during the general elections. Typically, we find that during the elections our viewership goes higher. For us, an election is an indicator of the credibility that the channel enjoys. The kind of coverage we do is completely different from the old fashioned elections coverage of the nineties.”
So, with Arnab Goswami leading the RESULT DAY LIVE coverage along with his team of experts and live analytic data tools like Clusters, Firewall and Spectrum for the most accurate numbers that India trusts, Times NOW is poised to redefine Election Coverage yet again. ‘Diwali’ ‘begins this Sunday’.