MUMBAI: Turner International India has received the Ministry of Information & Broadcasting’s (MIB) approval to launch HBO HD, which will replace HBO Hits. The original plan was to launch HBO HD in April 2016. However, regulatory approvals took time. Late last year, the company had announced the shutting down of HBO Hits and HBO Defined. HBO HD, which is to take the place of HBO Hits, is the high-definition version of HBO in India. Turner also has WB in its English entertainment portfolio. As reported earlier by TelevisionPost.com, HBO was refreshed earlier this year with a fresh new look reflecting a complete revamp of content and audience engagement. The channel’s present tagline is ‘Experience Hollywood’. HBO’s new packaging aims to reflect a youthful and aspirational viewer demographic, and was redesigned to present content to a local, but worldly, audience.
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