MUMBAI: The Pogo brand is travelling outside India for the first time, courtesy Turner Broadcasting System Asia Pacific’s partnership with Thai free-to-air (FTA) broadcaster Channel 3. This is to host a daily two-hour programming block of Pogo-branded content from 30 March. The block offers a mix of animated and live-action original content from Pogo, one of the most popular kids channels in India that Turner launched in 2004. It will air in Thai on Channel 3 from 4 to 6 pm on weekdays and 7 to 9 am on weekends. The programming on the block includes first-run and exclusive content with live-action shows such as ‘M.A.D.’ (which stands for Music, Art and Dance) and ‘F.A.Q.’ (a science show for inquisitive youngsters), and ‘Chhota Bheem’, one of India’s biggest ever animated home-grown franchises. After the Pogo block launch, Turner and Channel 3 will explore opportunities for co-productions and local original production to offer even more tailor-made content to local viewers. Turner International Asia Pacific SVP and MD, North Asia and Southeast Asia Pacific Phil Nelson said, “For more than a decade, kids in India have loved Pogo and we are confident that its content will also work well in Thailand. It’s yet another example of how Turner is creating engaging local viewing solutions and we’re looking forward to working closely with Channel 3.” Channel 3 EVP Surin Krittiyaphongphun added, “We are excited to bring the Pogo brand to Thailand for the first time and local audiences are going to love it. The deal is a result of a great partnership – Channel 3 is one of the country’s most watched channels and Turner is a world leader in curating and creating content, with an impressive track record in delivering for viewers in Thailand. We’re also looking forward to seeing how the brand evolves and develops in the coming months.” Of late, Turner has been very active in Thailand. The company recently launched Boomerang and Toonami in partnership with Kantana Group. At the same time, Cartoon Network, the premium channel on TrueVisions, opened Cartoon Network Amazone, its first-ever branded water park in Bang Saray, near Pattaya.
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