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Viacom18 names its digital VOD platform VOOT
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Breaking News :  Viacom18 names its digital VOD platform VOOT
MUMBAI: Viacom 18 Digital Ventures,
the digital arm of Viacom18, has
unveiled its OTT video platform’s
brand name and identity.
The soon to be launched service has
been branded ‘VOOT’ – an expression
used by today’s digital generation to
express happiness, enthusiasm and
The brand identity for VOOT, which is
expected to go live in coming months,
has been created by Brand Gym and
Elephant Design.
Viacom18 group CEO Sudhanshu Vats
said, “As one of the fastest growing
media companies in the country, for us
at Viacom18, digital content creation,
delivery and access are essential
focus areas for driving growth. With
VOOT, we set out to leverage an
already digitally engaged audience
with our content offerings. VOOT will
not only be the singular and exclusive
destination for Viacom18’s content
portfolio, but will have an equally
strong focus on original programming
created especially for the platform.
The brand mission of VOOT is to create
a whole new world of entertainment,
filled with happy discoveries and
addictive content”
Viacom 18 Digital Ventures COO
Gaurav Gandhi said, “The idea of
creating this new brand VOOT comes
from our desire to create a new,
alternate and differentiated world of
entertainment for audiences in the
digital space. The core essence of the
brand is ‘infectious fun’ and
‘happiness’, and this is something
that not only flows through in our
bright and colorful logo, but will also
resonate in our content philosophy.
Just like the expression VOOT, the
entire philosophy and experience of
the service promises to be joyous and
celebratory in nature. The digital
video market, both in terms of
audiences and revenues, is set to
explode over the coming years. VOOT
will not only target to gain a sizeable
share of this market over the years,
but also lead the way and set new
trends in original content creation in
this space.”
VOOT, besides being the singular and
exclusive destination for Viacom 18
network’s content portfolio, will
have an aggressive original
programming strategy for the
Working with strong technology,
content and branding partners in India
and across the globe, the new service
will deliver high quality content to
consumers on a wide variety of
connected devices over Wi-Fi, 4G, 3G
and 2G networks.
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