MUMBAI: Here’s another research report, which echoes what everyone has been saying about the growth of OTT services in the Asia Pacific region. But it is from the perspective of the equipment that is used to produce, and transmit and distribute content.
Persistence Market Research’s latest report predicts that the overall broadcast equipment market in Asia Pacific is expected to grow healthily, along with traditional TV broadcast equipment, even as the IP converged broadcasting equipment segment shows the maximum growth.
Consumers, especially in APAC, prefer access to audio-visual content over multiple devices such as tablets, smartphones and desktops. OTT players such as YouTube, Netflix, and Amazon Prime offer multimedia content that can be accessed across various platforms. This is a major factor driving growth of the market, says the report.
Another peculiarity of the region is that various countries have low electricity penetration that is creating significant challenges for broadcasters. Infrastructure challenges such as lack of electricity and mismatch cabling can negatively affect growth of APAC broadcasting equipment market.
Most key players in the APAC broadcasting equipment market are focused on carrying out promotional activities via industrial exhibitions to advertise their products and form strategic alliances with other broadcasting service providers to expand the reach of their business.
For the report, Persistence Market Research has classified the sector into traditional TV broadcast, traditional radio broadcast, IP converged broadcasting and asset management systems. And the APAC region has been broken down as follows: China, Japan, India, ASEAN, Australia and New Zealand and the rest of APAC.
The report has concluded that the overall APAC broadcast equipment market was valued at $2.49 billion in APAC in 2015. It predicts that it will grow at an 8.1 per cent CAGR to touch $5.10 billion by 2024.
And this is primarily being driven by the convergence of high definition (HD) technologies such as 4K with IP. As per the report, 4K services are expected to be available on IP networks over the next four to five years via satellite launching and cable platforms.
Traditional TV broadcast equipment
The traditional TV broadcast segment accounted for 45.1 per cent share in terms of value of the total APAC broadcasting equipment market in 2015. Consumption of HD content in the region is increasing at a rapid clip, supported by rising sales of HD ready TVs. Valued at US 1.123 billion in 2015, it is expected to grow at a CAGR of 8.1 per cent between 2016 and 20124.
The traditional TV broadcast equipment market is further segmented into cameras, monitors, routers, switchers, cable, transmitter, receiver and other accessories. The routers sub-segment is projected to expand at the highest CAGR of 9.2 per cent during the forecast period.
Content creators across the region are shifting towards 4K cameras in order to capture high definition video. This is being supported by sales of 4K UHD televisions that has gained momentum due to rising disposable income in the region.
IP converged broadcast equipment
The IP converged broadcasting is projected to be the fastest growing segment in the APAC broadcasting equipment market, exhibiting a CAGR of 10 per cent during the forecast period. IP converged broadcasting is the emerging segment in broadcasting equipment market, where the IP network is used for the content delivery by broadcasters. The convergence of IP with broadcasting has enabled broadcasters to deliver content in real time in a more secure and reliable manner. It was valued at $453.3 million in 2015 and is expected to hit $1.06 billion by 2024.
The Persistence Market Research report has further sub-segmented this category into media over IP, media contribution over IP and IP in studios and campuses.
The traditional radio broadcast segment was valued at US$ 544 Mn in 2015 and is anticipated to register a CAGR of 7.5% during the forecast period.
The key players in the APAC broadcasting equipment market include Media Excel Inc.(US), ChyronHego Corporation (US), TVU Networks Corporation (US), XOR Media Inc.(US), FOR-A Company (Japan), ORACLE Corporation (US), Unlimi-Tech Software Inc. (US), Grass Valley (Canada) and General Dynamics Mediaware (Australia).