MUMBAI: Zee Bangla Cinema, the 24X7
Bengali movie channel from the Zee
stable, has unveiled a new logo.
“It is an important step in the effort
towards establishing a separate brand
identity for the channel. The
objective is to project to the viewers
the new product portfolio of Zee
Bangla Cinema,” says a statement
from the channel.
Zee Bangla Cinema seeks to position
itself as a provider of original content
to its viewers. ZBC Originals, a series
of original feature films, is an
endeavour on similar lines.
According to the channel, the new
logo would help in strengthening the
desired positioning by portraying
attributes that are adaptable,
aspirational and original.
“The new logo encompasses the look
and feel of a channel that promises its
audiences good movies along with
entertainment in varied forms. The
emphasis is on the philosophy of
unveiling different facets of
entertainment related to movies,”
mentions the statement.
The channel further claims that the
tagline ‘Bhalo Cinema, Sera
Entertainment’ will help to attract
more viewers to the channel.http://www.televisionpost.com/television...-new-logo/