Month: March 2015

Govt issues five new MSO licences

MUMBAI: The Ministry of information and broadcasting (MIB) has issued five new MSO (multi-system operator) licences in March. This takes the total MSO count to 158, according to data provided by the MIB till 23 March. Those granted permanent licences include Siti Maurya Cable Network, Sikkim Digital Network, International Cable Network, Sai Star Digital Media, and Maharaja Entertainment. Siti Maurya has got the licence for all districts in Bihar except Madhepura and Arwal. had reported earlier that Siti Maurya has received the ministry of home affairs (MHA) clearance and is set to receive the MSO licence. Sai Star Digital Media has got the licence for Ahmedabad, Rajkot, Surat and Vadodara under Phase II, and all other areas under Phase III and Phase IV. International Cable Network has got the licence for Bhojpur, Buxar and Rohtash. Sikkim Digital Network has got the licence for Gangtok city and Kabi, Phodong, Mangan, Chunthang, Lachen, Lachung, Ranka, Ranipool, 32 Mile, Singtam, Central Pandam, Namthang, Majitar, Rangpo, Duku, Pakyong, Rorathang, Rhenock, Rongli Aritar, Dalapchand, Legship, Geyzing, pelling, Tasiding, Yuksom, Soreng, Dentak, Reshi, Sombaria, Daramdin, Melli, Bermoik, Temi, Tarku, Namchi, Jorethang and Romang in Sikkim. Maharaja Entertainment is the only MSO among the new five new licencees to have received a pan India licence. Read more at: |

Discovery Turbo kicks off ‘World Top 5’ from 13 April

MUMBAI: Discovery Turbo will launch a new show that looks at mechanical marvels to find out what drives the global giants of engineering. The channel will go on a global hunt for the ultimate engineering geniuses bringing the greatest man-made machines, from super plane and trains to mega factories built to an unimaginable scale. ‘World’s Top 5’ pits these super machines against each other, measuring them in five major categories, to reveal the very best of the best. In each episode, a specific engineering genre is tested, analysed and rated in five key categories to eventually reveal the overall winner. The show will kick off on 13 April and air every Monday at 9 pm. The series explores the technology behind planes, trains, earthmovers, ships, cars and factories. What powers the world’s fastest car? How does the world’s biggest earthmover move? How can a train without wheels reach world-beating speeds? And how does the world’s most maneuverable jet fighter stay in the air? Which is the world’s ultimate super ship? Read more at: |

HBO, Vice enhance news programming deal

MUMBAI: US cable network HBO and Vice have announced a new partnership that will significantly expand Vice’s news programming to HBO subscribers over the next four years. In its most expansive programming deal ever, HBO will dramatically increase the network’s current events coverage, bringing Vice’s brand of high-impact journalism and breaking news content to subscribers in a wide-range of formats. The Vice daily newscast: The launch of a daily Vice newscast, consisting of five half-hour shows per week, 48 weeks a year. The weekly series on HBO: A four-year extension (with an increase from 14 to 35 episodes a year) of the documentary show. Vice specials: A four-year commitment for an increased number of Vice-produced specials, totaling 32 through 2018. Additionally, a Vice-branded channel on the HBO Now streaming service will provide instant access to Vice content for all HBO subscribers. HBO CEO Richard Plepler, HBO Programming president Michael Lombardo said, “Shane and the Vice team have produced some of the most groundbreaking and dynamic journalism anywhere. From the front lines in the Ukraine, to the icebergs of Antarctica and the streets of Ferguson, Vice news has helped illuminate and expand our understanding of an increasingly complex world. This extension of the HBO/Vice relationship, which will include more shows, more documentaries and even a Vice daily newscast, is a natural evolution of our partnership. All of us at HBO couldn’t be more excited working with the Vice team and helping to tell the stories which define our world”. Vice founder, CEO Shane Smith said, “I think the first thing, perhaps the hardest thing, I learned about journalism over the past 20 years is that maintaining any type of independence, any type of freedom, is difficult as you scale up. This deal, simply put, allows Vice the freedom to go after any story, anywhere we find it – and to do so with complete independence. This deal is a tremendous gift and a tremendous opportunity, and we at Vice realise this. “Together with HBO, we will expand our news offerings to viewers everywhere, creating HBO’s first-ever daily newscast, producing hard-hitting specials, like our recent special report on cancer, and expanding our weekly news round-ups from around the world. “Over the the last few years, our relationship with HBO has morphed from a great business partnership into a transformative brand-builder. This groundbreaking deal will create a new voice in news.’ Currently debuting editions Friday nights on HBO, the Vice weekly series is dedicated to exploring pressing issues from around the globe, from civil unrest and hotbeds of terrorism, to unchecked government corruption, lawless borders and looming environmental catastrophes. The newscast will feature the original on-the-ground reporting viewers expect from Vice, but in a daily format. Vice will draw on its network of more than 30 global bureaus to bring viewers inside the world’s most critical stories. The slate of 32 specials will aim to offer viewers in-depth examinations of pressing topics, just as Vice has done with recent specials exploring the use of deadly viruses to fight cancer and climate change affecting the West Antarctic ice sheet. Read more at: |

Kyoorius, GroupM & Zee launch new ad fest

MUMBAI: Kyoorius, GroupM and Zee have conceptualised a new festival of creativity, ‘Melt 2015’, for the advertising, media, digital and marketing people. The two-day festival will take place on 21 and 22 May, and will feature seminars, exhibitions and workshops. It will end with the Kyoorius Advertising and Digital Awards Night on 22 May at NSCI Stadium. Kyoorius founder and CEO Rajesh Kejriwal said, “Melt is truly a one-of-a-kind festival, bringing together the most energetic minds in marketing, advertising, media and digital. It’s also a fantastic concept that reinvents the role that partners such as Zee and GroupM play. Both have collaborated with us to curate content, thus becoming active partners who are directly involved in creating what is sure to be an exciting and stimulating two days.” Zee Entertainment Enterprises Ltd MD and CEO Punit Goenka said, “Zee is proud to partner with Kyoorius at Melt 2015, which promises to be India’s largest celebration of creativity. It offers us a platform to curate and present thoughts and lessons that all of us in the business need to know.” The third edition of Zee Mindspace will be an integral part of Melt 2015 and will have speakers address CMOs on issues pertinent to their roles like content marketing, what big brands do, and insights from data. “We are also looking at crowdsourcing content ideas where we will give people the opportunity to put forth their ideas, which Zee will then evaluate,” stated Goenka. GroupM South Asia CEO CVL Srinivas added, “We are delighted to be a part of Melt 2015. What appealed to us was the focus on celebrating creativity. Today there is a lot of talk about digital media, technology and data, but ultimately ours is an ‘ideas’ business. We will be partnering with Kyoorius and Zee to help curate the event and organise some interesting sessions around creativity in the digital era.” GroupM, in partnership with HT Media Group and Kyoorius, is also holding a print advertising contest, where entries will be invited from not only the creative community in advertising but also from young professionals who have a print idea to share on the given brief. D&AD CEO Tim Lindsay said, “Engaging the wider marketing communications industry in a conversation about excellence – in insight, creativity and execution – can only have positive economic, cultural and social outcomes. This is at the heart of what D&AD and Kyoorius are about.” ‘Melt 2015’ will include content divided across four key pillars including Learning (events based on imparting knowledge in the form of vocational or skill workshops or inspiration), Networking (encouraging new interactions with people from the industry), Showcase (installations or galleries with curated content from partners) and Celebration. Events under these headers will be driven and curated by content partners and participating brands. Partners of the event include Zee, GroupM, D&AD, Hindustan Times, Happy Finish, Pepperfry, Future Laboratory, Hyper Island, The Partners, BrandMusiq, One Eyeland, Maxus, YouTube, Google and BARC. Read more at: |

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