Month: August 2015

Movies Now launches ‘High Rollers’ quiz for media & ad fraternity

MUMBAI: Movies Now has launched a first- of- its kind quiz for the fraternity with an aim attract media agencies and advertising clients for its new property called High Rollers . To participate in the Hollywood quiz, media agencies and advertising clients can log on to the specially created micro-website and answer a few simple questions about stars, movies, and Hollywood trivia. Movies Now has brought on board Urban Ladder as the presenting sponsor for High Rollers . Movies, which will be aired include Taken 2, Dark Knight Rises, Harry Potter & The Deathly Hallows, Wolf of Wall Street, What Happens in Vegas, Men in Black, Wolverine, Knight & Day, Mr & Mrs Smith, Transporter, Salt, Fast & Furious 6 and Ocean’s 11. The channel has been airing 24 Hollywood flicks that star megastars like George Clooney, Brad Pitt, Angelina Jolie, Cameron Diaz, Tom Cruise, Jason Statham, Christian Bale and Leonardo Di Caprio in the six- week property. High Rollers will be aired from Monday to Thursday at 11 pm. Ten weekly winners will be awarded prizes like 1TB hard drive, Sony headphones and JBL speakers. What’s more, the mega prize includes an iPhone 6, which will be given to three lucky winners. There will be a leader board and whoever has the highest points in a week wins. The ultimate winner will be the person with the maximum right answers. The four-week-long engagement activity will not just reward individuals but also the agencies. The individual scores will be added to the agency scores. The Lifetime agency point leaders will win two PS4s. http://www.indiantelevision.com/television/tv-channels/english-entertainment/movies-now-launches-high-rollers-quiz-for-media-ad-fraternity-150831

Star India valued at $11.3 billion: Morgan Stanley

MUMBAI: Media tycoon Rupert Murdoch has reason to cheer as 21st Century Fox’s India subsidiary - Star India has emerged as a strong contributor to the parent company. As per a brokerage firm Morgan Stanley’s Year End ‘Fair Market Value’ report for financial year 2016, Star India has been valued at a whopping $11.3 billion, leaving behind its competitors. The number makes a deeper impact on the parent company’s financial performance worldwide as ad revenue for the media giant from developed markets is slowing. End of June financial reports saw Star India’s earnings from just entertainment business alone at about Rs 1,920 crore while Zee's profits for the year at the end of March earlier this year was at Rs 831 crore with a Rs 3,426 crore revenue. An earlier report titled ‘Grow Fox, Grow’ from the same investment firm recognised Star India’s growing profitability as one of the key drivers of healthy acceleration in financial year 2017 for 21st Century Fox. On the basis of their growing revenue, the report estimates Star India to contribute 11.3 per cent to the overall fair market value of the American parent. The report comes in the wake of a financial statement released by 21st Century Fox highlighting their overall performance and acknowledges the role played by Star Sports in giving Fox a commendable financial year. In an earlier financial report released by the company, media mogul and 21st Century Fox executive chairman Rupert Murdoch highlighted the importance of their newly acquired sports rights. “The appeal of our new sports rights resonated with consumers globally, whether it was Star Sports in India setting new records with hundreds of millions of viewers for the ICC Cricket World Cup, or the more than 25 million viewers who watched the Women's World Cup Final on FOX,” said Murdoch. With Star India acquiring broadcast rights of Board of Control for Cricket in India's (BCCI) domestic and international matches in India through 2018, the network has made a conscious effort to optimise their revenues through sports in India. As per Morgan Stanley’s report, the other key factors that will dictate the Fox's performance in FY17 include TV margin expansion, operating leverage from domestic affiliate revenue growth and growth at film productions, which was valued at $4.7 billion. On the other hand, the risks to the growth over the next two years are advertising pressures, pay TV sub erosion against the strong pricing growth at Fox's networks and capital allocation as forecasters feel that Fox is most likely to lead the industry in the dynamic landscape ahead. http://www.indiantelevision.com/television/tv-channels/gecs/star-india-valued-at-113-billion-morgan-stanley-150831

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