Month: May 2017

Mobile broadcast app Bigo Live increases focus on India market

Mobile broadcast app Bigo Live increases focus on India market

MUMBAI: In a bid to capture India’s fast-increasing mobile Internet user base, Bigo Live, a mobile broadcasting app, organized its first-ever broadcasters meet-up in India recently. Bigo Live, through real-time interaction and video streaming, allows users to live broadcast their talent and connect with their fans and other talented broadcasters as well as follow interesting broadcasters. The company also announced the introduction of VLOG, a Video recording feature on its app at the India meet-up in Delhi. Bigo Live boasts of over 100 mn registered users globally.

Bigo allows users to watch live broadcasting anytime, anywhere and engage with the audience via live sessions. The platform gives a chance to live stream the performances, broadcast what you are good at and let people enjoy based on the core values of integrity, innovation, proactiveness and openness. The company plans to build a stage for dreamers to pursue their dreams, for people to make friends at home and abroad; and to build a platform where hobbies are aligned with careers, to record and share interesting moments with friends.

Talking on his maiden visit to India, Eric Liu, Senior Director, BIGO Technology Pte Ltd said, “We aim to build a Bigo community in the world by providing a platform for the young & fashion conscious to come together and share their interests. BIGO LIVE has attracted millions of social media-savvy millennials across the globe since its launch in March 2016. We already have strong presence in countries like Vietnam, Indonesia, Thailand, Russia, Middle East, Malaysia, America and we aspire to reach out to more countries in future. We are confident that our app will be able to capture the imagination of the young and trendy in India as well.”

India’s Famous and most awarded Radio Jockey Khurafati Nitin was also present at the event as the Guest of Honor for the evening. In his speech Khurafati Nitin said, “There is a lot of potential in the Bigo Live app and I foresee it to be one of the prominent emerging social networking and internet platforms in the future.” “BIGO Live is fun, entertaining and keeps me hooked. I already have few favorites on the app and am myself planning to start going live soon on Bigo Live,” he added.

The very first meetup of Bigo Live got 100+ Broadcasters, Internet sensation and new age media’s presence at the venue. Some BIGO broadcasters travelled 10 hours to participate in the very first Bigollywood Night. Opening his heart out one of the broadcaster Mr. Vibhu, a lawyer by profession stated“Bigo Live has provided me with a platform to showcase my talent to the world and I enjoy broadcasting for more than three hours every day on Bigo Live.”

Another broadcaster duo of siblings Gaurav and Twinkle shared, “We have been addicted to the Bigo Live app and enjoy showcasing our singing talent on this wonderful platform. Despite being from a small town in Himachal we are now able to connect and showcase our talent to the entire world.”

Broadcasters can earn virtual gifts and bonus points that can be exchanged for rewards on the app. Bigo Live enables you to engage in Real-time Interaction via Mobile streaming with your audience and chat with your favorite broadcasters while you are watching Live broadcastings anytime and anywhere.

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MTV India appoints Ryan Mendonca as head of creative

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MTV India appoints Ryan Mendonca as head of creative

MUMBAI: MTV India has appointed Ryan Mendonca as the head of creative for its youth business which includes MTV and MTV Beats.

The recipient of multiple wards including Cannes Lions and the Young Achievers Awards by The Advertising Club in 2009, Mendonca will report to Viacom18 Youth and English entertainment head Ferzad Palia.

With more than a decade of experience in the world of advertising, prior to joining MTV, Mendonca worked with Ogilvy & Mather where he developed campaigns for iconic brands from Unilever, Cadbury, Perfetti and more. Known for being a man who lets his work speak for himself, over the years, Ryan has not only worked to deliver exemplary campaigns for clients but has also won accolades both nationally and internationally. As he takes over the Head of Creative for MTV, Ryan’s primary responsibility will be to lead the team at MTV and MTV BEATS to push the creative boundaries with brand communication across the MTV universe of TV, digital and branded content.

Palia said, “People are the biggest asset of our business and we are continuously looking for talent that believes in the power of MTV and are also hungry to push the envelope and challenge status quos. Ryan is one of the hottest young creative minds in the industry today and going by the work that he has been doing, I believe he is the perfect fit for our multi-platform business, the MTV universe. Now, as we are gearing up for some exciting launches and with multiple new initiatives in the pipeline, Ryan is going to have his hands full at MTV. All I can say is, welcome to the madness Ryan!”

Discussing his new role, Mendonca said, “Like several others from my generation, I grew up on MTV. It showed us the way, it was our voice. Now I join that voice again. It’s a privilege to be working alongside the brightest minds in the industry. I look forward to the ride.”

During his stint with Ogilvy & Mather, Ryan handled creative duties for brands like Mondelez (Bournvita), ICICI Bank and BCCI (IPL) and has worked on several other brands such as Unilever (Dove, Ponds), Kodak, Perfetti, Star, Zigy, Apollo hospitals, Breakthrough Trust, Taj Holidays, World Gold Council and KFC amongst others. In his decade-long illustrious career, Ryan has not only made a name for himself as a creative hotshot but has also been the recipient of numerous awards. The Advertising Club of India named him Copywriter of the Year and Social Thinker of the year in 2009. His other laurels include being awarded at Cannes, The One Show, London International, Spikes Asia, WARC, Effies (India and Asia), AMEs and Young Guns to name a few.

Videocon d2h reports maiden annual net profit

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Videocon d2h reports maiden annual net profit

BENGALURU: Videocon d2h Limited (Videocon d2h) led by executive chairman Saurabh Dhoot reported its maiden annual net profit for the year ended 31 March 2017 (FY-17, current year or fiscal). Notwithstanding the effects of demonetization, overall, the company reported growth across important matrices including subscription and activation revenue, subscriber numbers and operating profits. Annual ARPU, despite declining within fiscal 2017 was flat as compared to the previous year.

The company’s revenue from operations increased 7.6 percent to Rs 30,717.34 million in FY-17 from Rs 28,558.62 million in FY-16. The company’s consolidated profit after tax for the current year was Rs 304.42 million as compared to a loss of Rs 902.05 million in the previous year. Operating profit (adjusted EBIDTA, including other income) in the current year increased 27.1 percent in FY-17 to Rs 10,181 million. Adjusted EBIDTA less capex in FY-17 was Rs 3,932 million as compared to Rs 744 million in fiscal 2016.

Net subscriber additions in the year were 1.05 million. The company closed fiscal 2017 with a net subscriber base of 12.91 million. The company reported 0.80 percent churn, slightly higher than the churn of 0.73 percent reported in the previous year. Average revenue per user (ARPU) for the current year came at Rs 207, same as the previous year. ARPU numbers for the four quarters of fiscal 2017 - Q1-17, Q2-17, Q3-17 and Q4-17 were Rs 211,Rs 209, Rs 205 and Rs 196 respectively. Average net EBIDTA per user increased to Rs 69 in FY-17 from Rs 61 in FY-16.

Company speak

Dhoot said, "I am excited to share that Fiscal 2017 has been a yet another landmark year for Videocon d2h, as the Company achieved net profit and free cash flow breakeven. The Company reported 27.1 percent year on year growth in EBITDA, despite moderation due to Government of India's demonetization policy during the November 2016, which also coincided with the seasonally stronger second half. More importantly, our Adjusted EBITDA per subscriber per month grew a healthy 13.0 percent year on year to INR 69. This clearly demonstrates the strength of our business and our ability to monetize the subscribers we added in Phase III and Phase IV Digitization markets.

During Fiscal 2017, we announced the scheme of amalgamation with Dish TV to create the fastest growing and the second largest pay TV company in the world, according to company estimates. We have now received the necessary approvals from the equity shareholders of Videocon d2h and the Competition Commission of India. The company has started working on an integration plan and has appointed Price Waterhouse Coopers, Deloitte and Aon Hewitt to work on post-merger integration along with the management of Videocon d2h and Dish TV India."

Speaking on the business outlook for the DTH sector, Videocon d2h CEO Anil Khera said: "There has been numerous industry developments during Fiscal 2017, which we believe will provide for growth opportunities in the DTH sector in India. Recently, the government shared information on the applicable Goods and Service Tax (GST) rate for DTH. The GST rate of 18 percent for DTH operators could reduce tax payments in Fiscal 2018 and beyond."

Other matrices

The company’s content cost in fiscal 2017 increased in terms of percentage of revenue to 39.9 percent compared to 37.8 percent in FY-16. During the four quarters of the current year - Q1-17, Q2-17, Q3-17 and Q4-17, content costs as percentage of revenue were: 38.7 percent, 38.7 percent, 39.6 and 42.5 percent respectively.

The company has invested Rs 6,249 million towards capacity expansion (capex) in FY-17 as compared to Rs 7,269 million in FY-16 and Rs 7,649 million in FY-15.

Apollo & WATConsult launch #EarnTheJersey

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Apollo & WATConsult launch #EarnTheJersey

MUMBAI: Apollo Tyres along with WATConsult, a leading and most awarded digital and social media agency, part of Dentsu Aegis Network, recently launched a digital campaign called “#EarnTheJersey”, as part of their association with Manchester United.

Based on the motto, “A Manchester United Jersey is always ‘earned' and never ‘given', this initiative is part of the overarching umbrella of #ApolloXmanUtd, for the Indian market. 

Along with creating brand awareness about the association amongst the Indian soccer & Manchester United fans, the key objective of the campaign is to also leverage the partnership with one of the biggest football brands to maintain the interest of Apollo Tyres consumers. 

#EarnTheJersey is a trial by which a fan can truly 'earn' its Manchester United Jersey by 'Going the Distance' and proving that they deserve it. The users are supposed to download the augmented reality (AR) app from Google play or iOS store and scan the Apollo Tyres logo to start collecting virtual Manchester United jerseys. The one who collects the maximum jerseys stands a chance to watch a live match or win a signed Manchester United Jersey.

The first season of the campaign is till August.

Speaking on the same, Rajiv Dingra, Founder and CEO, WATConsult, said, “Through this campaign we wanted to build upon the football craze in India among the Manchester United fans by giving them a chance to truly earn their jerseys.  We chose to go down the digital route by creating AR apps considering our young, tech savvy audience.”

Pramesh Arya - Group Head Marketing (APMEA), Apollo Tyres Ltd. said, “We have created a strong digital presence for Apollo Tyres in the recent past. Leveraging our association with Manchester United and the power of AR technology, we want to create exciting experiences and rewards for our consumers. With this campaign, we want to graduate from search and display based awareness campaigns to creation of a brand engagement property that drives brand differentiation and loyalty.”

To The New & Amazon decode digital transformation

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To The New & Amazon decode digital transformation

MUMBAI: To The New, a leading digital technology company, in association with Amazon Web Services, organized ‘Digital Transformation Summit’, a one of its kind exclusive event to decode digital transformation in Media & Entertainment (M&E) industry.

The event was attended by technology leaders from almost all the M&E companies in NCR including Tata Sky, Times Internet, HT Media, NDTV, Den Network, Zee, BusinessWorld, Network 18, India TV News, Airtel D2H, News Nation, Sahara Media, A2Z News and Amar Ujala.

To The New, a leading digital technology company, in association with Amazon Web Services, organized ‘Digital Transformation Summit’, a one of its kind exclusive event to decode digital transformation in Media & Entertainment (M&E) industry at a Delhi hotel.

A remarkable event, driven by powerful discussions, the evening started with an exemplary keynote by Dr. Jai Menon, Group Director, Technology, HT Media. Dr. Menon discussed the e2i framework, a paradigm shift in the M&E space from an enterprise style of working to an internet style. It was followed by an engaging talk by Deepak Khullar from Amazon Web Services on how media companies can effectively leverage cloud for better performance, scalability, big data and analytics. Narinder Kumar, EVP, Technology at To The New spoke about innovations & trends in M&E industry and how companies are leveraging digital technologies to acquire and retain customers.

The highlight of the evening was an interesting panel discussion which featured an impressive line of panelists such as Sudipta Banerjee, CTO, Wynk; Mahesh Subramanian, CTO, ScoopWhoop Media; Bharat Gupta, CMO, Jagran New Media; Retesh Gondal, Technology Head, ABP News Network; Ashish Bhansali, Product Head, ALT Balaji and Sushant Rabra, Director, Management Consulting, KPMG. The discussion was moderated by Deepak Mittal, Co-Founder & CEO, To The New, an industry veteran, who engaged the distinguished panelists for an insightful discussion.

The industry experts highlighted the current scenario of digital disruption led by competitive marketing strategies & adoption of digital channels and technologies. They also discussed the key challenges existing in the ecosystem and their strategic move to counter the same. The event was attended by many top leaders in India, a list that includes eminent CTOs, CIOs, CXOs and media experts from different enterprises.

In entirety, the Summit focused on the adoption of digital transformation and its impact on the M&E industry. With the rapid internet penetration in the age of Smartphones and OTT platforms, online video consumption has been increasing significantly. This pragmatic shift urges M&E players to create new revenue models, distribute content on multiple devices and platforms, provide superior omni-channel experiences, and increase engagement.

Mittal stated, “We believe that the M&E players hold great potential to break barriers and create significant business opportunities. The idea behind conducting this event was to address all M&E enterprises that need to embrace digital transformation by exploring scalable technologies and re-inventing methodologies, to succeed in the highly competitive digital era.”

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