Apple, Google once again top Interbrand’s Best Global Brands Report | DTH Forum with Fastest DTH Updates

Apple, Google once again top Interbrand’s Best Global Brands Report
MUMBAI: Interbrand’s 16th annual
‘Best Global Brands’ report identifies
the 100 most valuable global brands.
For the third year in a row, Apple and
Google claim the top positions.
Valued at $170.276 billion, Apple
increases its brand value by 43 per
cent. Google, valued at $120.314
billion, increases its brand value by 12
per cent. Microsoft (4) edges ahead of
IBM (5) and Amazon (10) enters the
Top 10 for the first time with a brand
value of $37.948 billion.
Five new brands entered this year’s
ranking: Lego (82), PayPal (97), Mini
(98), Moet and Chandon (99) and
Lenovo (100). Lenovo is the second
Chinese brand to appear on the ‘Best
Global Brands’ ranking. The first was
Huawei (88), which entered the
ranking in 2014.
Technology and automotive brands
dominate this year’s ranking, holding
a combined 28 positions. Technology
brands, in particular, dominate—
collectively making up more than a
third (33.6%) of the total value of all
100 brands.
Incidentally, Nintendo has for the
first time failed to be listed as one of
the world’s top 100 brands,

Top 10

Apple (+43%)
Google (+12%)
Coca-Cola (-4%)
Microsoft (+11%)
IBM (-10%)
Toyota (+16%)
Samsung (7, zero%)
GE (-7%)
McDonald’s (-6%)
Amazon (+29%)

Top Risers

Facebook (23, +54%)
Apple (+43%)
Amazon (+29%)
Hermes (41, +22%)
Nissan (49, +19%)
New Entrants
Lego (82)
PayPal (97)
Mini (98)
Moet and Chandon (99)
Lenovo (100)

Interbrand global CEO Jez Frampton
said, “The Best Global Brands report
examines what it takes for brands to
succeed in today’s hyper-fragmented
world. As people demand immediate,
personalised and tailored experiences,
business and brands need to move at
the speed of life. Many of the brands
in this year’s Top 100 are so
intuitively aligned with people’s
priorities that they are able to
seamlessly integrate into their
everyday lives.”
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