B4U selects Amagi’s playout services for its channels | DTH Forum with Fastest DTH Updates

B4U selects Amagi’s playout services for its channels
MUMBAI: B4U Television Network India
has selected cloud-based broadcast
infrastructure and targeted TV
advertising company Amagi to improve
the playout of its television channels
in India.
B4U owns and operates B4U Movies
and B4U Music channels in India.
Through its flagship channel playout
platform Cloudport 2.0, Amagi will
provide B4U Television Network with
end-to-end cloud-based playout
services leveraging satellite
distribution from satellite operator
The TV network also utilises a range
of services provided by Amagi, which
includes playout, 24/7 monitoring,
conditional access and measurement
Cloudport 2.0 also offers B4U
Television Network advanced features
such as dynamic multilayered
secondary graphics, and digital video
effects that are particularly suited
for B4U’s music and movie genre of
The content and playlist is contributed
by B4U in Mumbai, India and the United
Kingdom, while playout is uplinked in
Hong Kong via AsiaSat. The entire
workflow is stitched through Amagi’s
cloud infrastructure and monitored by
Amagi in Bengaluru.
“Amagi’s playout services offer us
improved flexibility, transparency,
and channel control at very cost-
effective rates. We are also delighted
with the excellent technical support
delivered by Amagi in transitioning
from our earlier playout
infrastructure in just under two
months,” B4U Network CFO Sandeep
Gupta said.
“With all our content assets on the
cloud, we are in a position to
efficiently expand to new geographies
and target specific markets as the
business demands. It also makes us
future-ready, as Amagi’s platforms
are extendable for content
regionalisation, ad monetisation, and
OTT platform integration.”
“Cloudport is rapidly becoming the
preferred platform of choice for
channel playout and management as TV
networks look to leverage new
efficiencies available through
virtualised playout models,” said
Amagi co-founder Srividhya
“By supporting multisite workflows
and collaboration, our Cloudport
platform dramatically enhances
playout and distribution efficiencies
for B4U Television Network India
while enabling them to deliver a
world-class entertainment experience
to customers.”

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