Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Bindass banks on music events to connect with youth
Bindass banks on music events to connect with youth

There is nothing new about the innate connection between music and youth. The youth TG has consistently defined the next wave of music. Keith Alphonso, Business Head, UTV Bindass reiterated this fact, and elaborated UTV Bindass’ efforts to pay more attention to the music route for upping its offer to the youth TG. One step for the channel to pursue this course has come in the form of on-ground events.

Giving a background, Keith pointed out that while channels such as UTV Bindass have seen an increase in the scope of music intake, music preferences have evolved further and Bindass was looking for events that could bring this specialised form of music, which is also uncommon in a manner of speaking, to its audience.

source:exchange media
bindaas trying to compete with Sony Mix?

Possibly Related Threads...
ThreadAuthorRepliesViewsLast Post
  Youth for Digital India: Theme of National Youth Festival starting on 12 Jan Sandesha 0 81 Thursday 12-January-2017, 16:30
Last Post: Sandesha
  New Hindi Youth Show Update: "Tu Con Main Con" Coming Soon Only on UTV Bindass Adithya Vikram 0 278 Monday 28-September-2015, 20:56
Last Post: Adithya Vikram
  Utv Stars is now Bindass Play, Images of Bindass Play MJ786 1 646 Wednesday 01-October-2014, 11:17
Last Post: Sanjeev
  Breaking FIRST: cut DTH connect CABLE people 0 562 Saturday 13-October-2012, 16:30
Last Post: people

Forum Jump:

Users browsing this thread: 1 Guest(s)