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Colors’ regional channels line up ‘Bigg Boss’in Kannada and Bangla after Hindi launch
MUMBAI: After Hindi GEC Colors
unveiled the ninth season of ‘Bigg
Boss’ as ‘Bigg Boss Double Trouble’,
the regional channels of Viacom18,
which operate under the Colors brand,
are also gearing up for the launch of
the reality show in Kannada and
Bangla.
First up is ‘Bigg Boss Kannada 3′ that
will air on Colors Kannada from 18
October onwards. Earlier, ‘Bigg Boss
Kannada 2′ aired on rival channel
Suvarna TV.
Confirming the news to
TelevisionPost.com, Viacom18 EVP and
project head of regional channels
(Colors Bangla, Colors Kannada and
Colors Odiya) Ravish Kumar said that
the show would air in the 9 pm band on
Colors Kannada and actor Kichcha
Sudeep would continue to host the
show.
The channel has been airing the
promos where Sudeep sings a song to
sum up the show.
OLX will be the title sponsor for the
season, and the team is presently in
the process of locking in four to five
associate sponsors.
‘Bigg Boss’ has really helped bolster
Colors Kannada’s ratings. In an
earlier interaction, Kumar had told
TVP, “When we took over ETV
Kannada, the equity was very strong
and it was the foundation for us to
build on. That’s when we introduced
‘Bigg Boss’ in Kannada market with
Sudeep as anchor. That worked very
well for us and also signalled a change
in the market.”
However, the cost of ‘Bigg Boss 1′
proved to be a deterrent for the
channel. As a result, it decided to let
go of the format, which was picked up
by Suvarna TV for a second season.
Meanwhile, after a gap of over a
year, Colors Bangla is gearing up to
unveil the second season of the
reality show. In 2013, the channel
had aired the first season of the
property featuring Mithun
Chakraborty.
Unlike the Kannada market where
‘Bigg Boss’ became an instant hit,
viewers in West Bengal did not switch
their allegiances to the big-ticket
reality show. However, Kumar did not
feel that ‘Bigg Boss’ in Bangla was a
flop.
Kumar said, “It will launch soon in
Bangla, but the date and time has not
been finalised yet.”
The two regional versions will be
produced by Endemol India.
Endemol India MD and CEO Deepak Dhar
said, “Very soon, we are launching
the Kannada version of ‘Bigg Boss’,
which will be followed by Bangla. For
us the challenge is to think of a new
theme for Kannada and a new theme
for Bangla as some of the audiences
overlap with Hindi, so the theme can’t
be the same. The same elements that
we have tried for Hindi may not be
relevant for those markets and then
the surprise element is also gone.”
http://www.televisionpost.com/television...di-launch/
ANIL G
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