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DD Free Dish to add Premiere Cinema, 9X Jalwa, Sony Wah and Vision Shiksha
DD Free Dish adds 4 channels in 27th e-auction


DD Free Dish to add Premiere Cinema, 9X Jalwa,
Sony Wah and Vision Shiksha



DD Free Dish plans to add 24 new channels,
increasing the number from 80 to 104 in the next
three months.


New Delhi: Movie channels Premiere Cinema and
Sony Wah, Hindi music channel 9X Jalwa and
educational channel Vision Shiksha will soon be
available on DD Free Dish, state broadcaster
Doordarshan’s direct-to-home platform for free-
to-air channels.
These channels were the winners in the e-
auction of four vacant slots on 30 May, a
Doordarshan official familiar with the matter
said, requesting not to be identified. DD Free
Dish currently has 80 channels on its platform.
Premiere Cinema is owned by Zee Entertainment
Enterprises Ltd, 9X Jalwa by 9X Media, Sony
Wah by Sony Pictures Networks and Vision
Shiksha by Vision Corporation Ltd.
According to the official cited above, Premiere
Cinema put in the highest bid at Rs.4.9 crore,
followed by 9X Jalwa (Rs.4.6 crore), Sony Wah
(Rs.4.5 crore and Vision Shiksha (Rs.4.4 crore).
This was the 27th such auction, and the DTH
operator had added nine channels in the previous
auction. The reserve price was set at Rs.4.3
crore, same as in the last auction in February.



DD free Dish also offered a vacant slot to the
Hindi movies channel RT Movies at the last
auctioned price of Rs.4.40 crore. RT Movies,
which is owned by Royal Television Ltd
participated in the auction but was unsuccessful.
Currently, out of 80 slots, Free Dish has three
vacant slots. DD Free Dish plans to fill these
three slots on pro-rata basis, which means these
slots will be available to different private
channels on a monthly basis and can be removed
by the operator any time it wants.
There were no slots reserved for regional
language channels in this auction.

Under
Doordarshan policy, slots for regional channels
can only be reserved once a year and DD Free
Dish had already reserved such slots in the
previous auction.


DD Free Dish plans to add 24 new channels,
increasing the number from 80 to 104 in the next
three months. Channels currently on Free Dish
include news channels like Aaj Tak, ABP news,
News 24 and entertainment channels like Star
Utsav, Sony Pal, Viacom18’s Rishtey and Rishtey
Cineplex, among others. Free Dish has 25
Doordarshan channels, including the official
channels of Lok Sabha and Rajya Sabha.


In May, public broadcaster Prasar Bharati which
runs Doordarshan and All India Radio had
announced its plans to revamp DD National
channel by the end of September, by auctioning
its evening 7-11pm prime time slots. This means
Doordarshan will now outsource some general
entertainment programmes to external production
houses through an auction.


http://www.livemint.com/Consumer/CMA4nPj...ction.html
[-] The following 1 user says Thank You to Jitendra Kumar for this post:
  • gapa
Reply
Sony Wah was added before this e-auction was held itself  Rolleyes
Reply


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