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DD mops up over Rs 57 cr from e-auction of 14 Freedish slots
MUMBAI: Doordarshan has mopped up
over Rs 57 crore (Rs 570 million) from
the 23rd e-auction of slots on its
free-to-air (FTA) direct-to-home
(DTH) platform Freedish, a senior DD
official has said.
In the 23rd auction held on 19
October, the DTH platform has added
four new channels, namely Sony Mix,
Sadhna National, Homeshop18, and Big
Magic Ganga, while 10 existing
channels, namely ABP News, India TV,
Cinema TV, Enterr10, 9XM, Dabangg,
Mastii, Chardikala Time, B4U Movies,
and Maha Movie, have renewed their
The pubcaster had set a reserve price
of Rs 3.7 crore (Rs 37 million) per
slot for the e-auctions, which was
conducted by Noida-based C1 India on
behalf of Prasar Bharati.
“We have raised more than Rs 57 crore
(Rs 570 million) by auctioning 14
channels,” Doordarshan DDG (Comm. &
Sales/ IR & IMD/ DCD) CK Jain told
“We will be adding Sony Mix, Sadhna
National, Homeshop18, and Big Magic
Ganga. 10 channels have renewed
their contract including ABP News,
India TV, Cinema TV, Enterr10, 9XM,
Dabangg, Mastii, Chardikala Time, B4U
Movies, and Maha Movie.”
He also said that few channels would
be dropped owing to the addition of
the new channels. “Some channels will
be dropped because four new channels
have come. We will take a call on this
later,” he added.
In the 22nd e-auction, the pubcaster
had sold slots to eight channels of
which six channels, namely IBN7,
Aastha, Aastha Bhajan, News Nation,
Bhojpuri Cinema, and Dangal, were old
and two channels (Sanskaar and Wow
Cinema) were new.
The participation amount (EMD) for
the e-auction was Rs 1.50 crore (Rs
15 million), which was to be deposited
in advance on or before 19 October
latest by 12 pm along with a non-
refundable processing fee of Rs
10,000 in favour of PB (BCI)
Doordarshan Commercial Service, New
The demand drafts of unsuccessful
bidders will be returned immediately
or within a week after the completion
of the e-auction.
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