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Breaking FIRST : DEN Snapdeal TV-Shop inks carriage deal with Siti Cable
MUMBAI: Home shopping channel DEN
Snapdeal TV-Shop, a joint venture
between e-commerce major Snapdeal
and multi-system operator (MSO) DEN
Networks, has expanded its footprint
by inking a carriage deal with Siti
DEN Snapdeal TV-Shop will now be
available in Delhi NCR, Haryana,
Madhya Pradesh, Maharashtra, Andhra
Pradesh, Karnataka, West Bengal,
Bihar and parts of Rajasthan.
The home shopping channel is
currently available in 33 million
households. It is carried on more than
20 MSOs including DEN Networks,
GTPL, Fastway Transmission and
InCable. It is also available on direct-
to-home (DTH) platform Reliance
Digital TV.
“This is a significant development for
the TV commerce industry and it
confirms that we are on course to
assume leadership position in this
space by 2016,” DEN Snapdeal TV-Shop
CEO Maneesh Goel said.

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