MUMBAI: Lately more and more digital content aggregators are waking up to the potential of offering a kids only digital video platform. Being fast adopters of technology, kids are the first ones to become the digital consumers. In a country where more than one third of the population are kids and youngsters, advertisers too are looking for ways to tap this raw consumer base. Thus kids only OTT apps are on the rise; NexgTV Kids and Voot’s kids only section being the recent few examples.
With an intent to give these a tough competition, German kids television content leader Da Vinci Learning has now entered this market with its very own OTT service.
The platform will provide on the go access to the programming and content of the channel. The OTT service has been launched as a web based service accessible through http://www.davinci-learning.in and will be soon available via an app as well.
Playing the ‘safe content’ card, Da Vinci Learning’s OTT play is banking on its reputation for curating kids friendly and educational IPs for its viewers.
The platform allows the users to choose from a wide range of content including Maths, Science, Space, Wildlife, Food etc. After logging in, the kid can watch full episodes on all their favourite topics and can also keep a track of the show timings on-air. The portal has different sections like Your Favourites, What’s Hot, Da Vinci’s Superstars where kids can view their favourite shows as well as shows that are popular with other kids. They will also be able to rate, like and add shows to their wishlist. The thematic of the service is built with kids in mind and uses very intuitive and a kids friendly design.
Commenting on the same, Da Vinci Learning marketing director Monomita Mukhopadhyay said, “Today the viewer's consumption pattern is changing dynamically; kids no more stick to the flat screen and wait for programs, rather they access content anytime, anywhere and on multiple devices of their choice.” She further added, “OTT is expected to grow exponentially in coming years and India will be the second largest market in Asia Pacific according to the Media Partners Asia report. Being in the TV broadcast industry we are committed to keeping pace with the dynamically changing scenario of the industry.”
As a part of their OTT portal launch offering, Da Vinci Learning is offering a limited period free subscription to the portal. Some of the show highlights available at OTT play are Little Einstein, Mind-blowing breakthroughs, Maths is all around us, Gastroblast, Chasing happiness etc.