MUMBAI: The English movies genre emerged as the top gainer in Chrome’s opportunity to see (OTS) analysis for six metros. The space marked an increase of 1.2 per cent. Movies Now emerged as the most benefited channel with 47.4 percent OTS in week 28.
Next up, the English news genre which recorded an increase of 0.9 per cent in six metros with Lok Sabha TV leading the genre with 92.2 per cent OTS.
On the other hand, Music in the Hindi Speaking Market (HSM) booked the third spot in the list of top gainers with a 0.7 per cent increase in OTS. 9XM led the tally with 90.6 per cent OTS.
Last but not the least, English entertainment in the six metros observed a growth of 0.6 per cent. Star World emerged as the chart topper with 44.7 per cent OTS.
Meanwhile, witnessing a drop of 0.1 per cent, the Hindi GEC genre in HSM topped the loser category with DD National scoring 97.4 per cent OTS.
On the other hand, with a drop of 0.1 per cent, the Hindi movies genre in an identical market was in the second spot with Max emerging as the most affectedC channel with 91.8 per cent OTS.