Tuesday 24-January-2012, 12:38
Andhra Pradesh is all set to welcome a new generation Telugu General Entertainment Channel (GEC) from the MAA Television Network, MAA Gold. The latest offering will be formally launched on Wednesday, January 25, 2012 at a high voltage event, clubbed with the presentation of the MAA Music Awards. MAA Gold promises ‘24 carat entertainment’ - the gold standard in entertainment. It is being positioned as a ‘trendy’ GEC, combining distinct and differentiated content with a mix of genres, offering an interesting line-up for the entire family. The network has tied up with all the cable operators in the State and is also considering getting on to the DTH platform at a later date. It will be launched, for the present, as a free-to-air channel.