Friday 24-June-2016, 08:25
Home to blockbuster movie titles, happy sitcoms, popular romcoms, cult classics- the Times Network’s English Entertainment Cluster has managed to find its space in the Indian cable TV and DTH sun despite it being a late entrant. And it has been continuously ramping up its offering targeted at discerning English content guzzling audiences.
Now it has added another channel to that bouquet by announcing the launch of a new age Hollywood channel for Young India titled Movies Now 2 (MN2)
With a library of 300 plus titles, the channel is slated to launch on 24 June 2016 at 9 pm. While the HD feed will roll out by end-July 2016, MN2 has signed a long term first output deal for the satellite rights with Sony Pictures Networks (SPN) which includes six to seven premieres a year. Apart for this, it has also partnered with Warner, NBCUniversal, etc for various hit titles.
Positioning itself as the cinema of tomorrow, MN2 will have stylised content, right from a new identity and on-air look to an interesting library. It is also being promoted as a destination for some of the most high profile and appropriate titles across genres that are universally celebrated by youth. The Times Network has labelled MN2 as Hollywood’s wild brainchild channel with a 'rebellious' personality.
Times Network English Entertainment Cluster senior VP and head Vivek Srivastava says he is excited about the launch as the channel has been honed for this free-spirited, opinionated, rebellious and “engaged youth looking for adventure, edgy and new-age stylised cinema. It is an all new Hollywood English channel experience for young India which is Sexy, Stylish and Smart.”
But why choose the name Movies Now2? “Movies Now is an iconic name and we think it deserves an extension. Lot of research has been put into place before deciding this name. We want to go mass and make this colloquial,” explains Srivastava.
Banking extensively on bold content, the channel plans to air it in programming blocks or on-air properties with quirky titles like Moviegasm which has been given a slot of 9 pm Monday to Friday; the Swag Nights segment broadcasts every Monday to Friday at 11 pm; BAE Love starts from June 2 every Saturday at 7 pm, while the weekend spoof festival 2wisted will telecast at 9 pm. Thug Life will showcase movies like Hangover III, Kick Ass 2, Bangkok Dangerous, the Oceans series, R.I.P.D, 21, etc on weekends at 11 pm.
[url="http://www.indiantelevision.com/television/tv-channels/movie-channels/hollywood-s-wild-brainchild-movies-now-2-hd-to-launch-by-july-end-160624"]Indian Television Dot Com | Hollywood’s wild brainchild Movies Now 2 HD to launch by July end[/url]