Nestle, Marico,Yepme.com, Paytm, Raymonds, Lloyd, iBall are lining up | DTH Forum with Fastest DTH Updates

CHANNEL LIST Nestle, Marico,Yepme.com, Paytm, Raymonds, Lloyd, iBall are lining up
#1
India down, but cos still buying World Cup ad spots

The Indian cricket team may not be on a strong wicket due to a spate of weak performances recently, but a host of new sponsors are padding up to support the Men in Blue, when they take to the field during World Cup 2015 next week.

Companies including Nestle, Marico,Yepme.com, Paytm, Raymonds, Lloyd, iBall, among others, are lining up for top ad spots in the World Cup matches, which begin on February 14.

The official broadcaster ESPN Star Sports’ new business strategy — selling a package of 15 best matches (including quarter-finals, semi-finals and finals) at a reasonable price of 12 lakh per 10 seconds — seems to struck the right note with advertisers.

The channel had jacked up ad rates for finals to 24 lakh per 10 seconds and 12 lakh per 10 seconds for semi finals in the last World Cup.

http://www.startv.com/PressReleaseDetails.aspx?pid=1249


Possibly Related Threads...
Thread Author Replies Views Last Post
  Marico's hair oil campaign depicts ingredients' visual delight Sandesha 0 65 Tuesday 18-July-2017, 15:35
Last Post: Sandesha
  Indian brand Yepme enters Middle East with Souq.com, after its success in Europe & US with Amazon Sandesha 0 190 Friday 19-May-2017, 18:14
Last Post: Sandesha
  Nestlé, Google & Paytm join hands for new Maggi Sandesha 0 229 Monday 17-April-2017, 09:56
Last Post: Sandesha
  Online fashion brand Yepme expands into Europe Sandesha 0 37 Thursday 23-February-2017, 10:40
Last Post: Sandesha
  Havells India eyes consumer durables; to acquire Lloyd brand Sandesha 0 197 Tuesday 21-February-2017, 10:36
Last Post: Sandesha

Forum Jump:


Users browsing this thread: