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NetworkPlay bags Airtel Digital TV’s monetization mandate
MUMBAI:
NetworkPlay,
an
SVG
Media
company,
has
bagged
the
exclusive
mandate
from
Airtel
Digital
TV
to
monetize
all
its
digital
advertising
inventories.
In
addition
to
DTH
advertising,
SVG
Media
delivers
performance,
mobile
and
native
advertising to digital marketers and
advertisers. The agency also helps
publishers monetize their digital
assets.
SVG Media India MD Anurag Gupta said,
“NetworkPlay has been working with
Airtel DTH since their launch in India.
Today, we are extremely delighted to
take our relation to the next level
with this exclusive partnership, which
further strengthens our position in
the industry as a leading digital ad-
tech company. NetworkPlay’s
technology will help in significantly
growing the advertising revenues for
Airtel Digital TV.”
“With the increasing penetration of
HD technology, coupled with an
overall growth in the DTH sector, the
business is expected to multiply as
more brands have started to explore
DTH as a platform to reach out to the
television audience,” he added.
http://www.indiantelevision.com/mam/medi...ate-150901
ANIL G
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