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Prayag bags title sponsorship of India–Zim ODI
MUMBAI: Bath assets and sanitary
ware brand Prayag has bagged the
title sponsorship for the upcoming
India–Zimbabwe One Day
International (ODI) series.
ITW has been Prayag’s sports
marketing partner in this initiative.
ITW/Techfront is also the exclusive
marketing partner for Zimbabwe
Cricket (ZC) for this series.
The series, titled Prayag Cup 2015,
kicks off on July 10, featuring three
ODI matches at Harare, the capital
city of Zimbabwe.
Prayag India CMD VK Aggarwal said,
“It is a matter of great pride for us
to be the title sponsor for this series.
Cricket offers a great platform to
connect with millions of cricket lovers
in the country. The idea behind any
sponsorship is to connect with our
customers beyond our product
offerings and drive our saliency
amongst them. We are proud to be
associated with Zimbabwe Cricket and
are elated to continue our patronage
and support for the game.”
“This tour will be important for the
young guns in India. The fight for a
place in the full-strength squad will
make the series interesting,” he
further added.
This is the first association between
Prayag and Zimbabwe Cricket.
Speaking on the association, ITW
Sports MD & CEO Vikram Tanwar said,
“We are happy to partner with
Zimbabwe Cricket and take this series
to various brands in India. We have
been managing Prayag’s association
with sports previously and, with the
title sponsorship of this series, I’m
certain that Prayag will cement its
reputation as a leading brand in its
field. Our attempt at ITW is to ensure
that our partnership with brands
provides the right platform for them
to connect with their target audience
and enhance their business. I do hope
the viewers enjoy the matches over
the next few weeks.”
Zimbabwe Cricket director of
international cricket and operations
Alistair Campbell said, “Zimbabwe
Cricket is pleased to have Prayag as
the title sponsor of the ODI series,
which will now be referred to as the
Prayag Cup 2015. I welcome the
Indian Cricket Team and Prayag to
Zimbabwe. We are confident that our
association with ITW will help brands
to get the right impetus and reach.
We look forward to some interesting
cricket and good competition between
the two teams.”
Prayag was earlier associated with
Asia Cup as an associate sponsor and
with the IPL as an official team
partner of Kings XI Punjab for the
last three years.

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