Pro Kabaddi League ratings grow 47% in second edition, says TAM
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Pro Kabaddi League ratings grow 47% in second edition, says TAM
#1
MUMBAI: Star India, the official
broadcaster, will be happy with the
way Pro Kabaddi League (PKL) is
growing in popularity. Enthused by the
growth, Star has already announced
that there will be two seasons of the
league from 2016.
The ratings for the second season of
PKL has jumped 47 per cent to 1.33
TVR compared to 0.91 TVR in the
previous edition, according to data
provided by TAM Sports 4+ All India.
The average reach of the tournament
has also increased 19 per cent to 4.56
per cent, from 3.85 per cent in the
previous season.
The average time spent jumped 18 per
cent to 21.20 minutes from 17.92
minutes.
The second season of PKL was aired in
five languages, namely English, Hindi,
Telugu, Kannada and Marathi across
eight channels—Star Sports 2, Star
Sports HD2, Star Sports 3, Star
Sports HD3, Star Gold, Maa Movies,
Suvarna Plus and Star Pravah.
Season 1 of PKL attracted 435 million
viewers over 37 days. The final
between Jaipur Pink Panthers and U
Mumba was watched by 86.4 million
viewers, as per TAM Sports.
http://www.televisionpost.com/television...-says-tam/
ANIL G
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