Raise your Standard to High Definition, urges new campaign from Times Network’s Eng | DTH Forum with Fastest DTH Updates

Breaking FIRST : Raise your Standard to High Definition, urges new campaign from Times Network’s Eng
#1
‘Raise your Standard to High Definition’, urges new campaign from Times Network’s English Entertainment Channels to promote HD
  • A multi-media campaign to promote the consumption of English Entertainment channels in High Definition for maximum viewer delight
[ATTACHMENT NOT FOUND]
TIMES NETWORK, the leading English broadcast network, has announced the launch of a 360 degree ad campaign for its English Entertainment cluster (EEC) - that includes MOVIES NOW HD, Romedy NOW HD and MN+ - to urge the viewers to raise their standards and switch to HD viewing on television.


Starting Monday, the 2nd of May, the campaign, seeking to inspire viewers to upgrade from SD to HD, will tell them: ‘It’s time to raise your standard to High Definition’.


Vivek Srivastava, SVP and Business Head - TIMES NETWORK English Entertainment Cluster, "We are delighted to be rolling out this multi-media campaign to encourage TV homes to make a rewarding switch from SD to HD and enhance their Hollywood Viewing experience. It is estimated that around 12 million HD enabled LCD and LED panels are sold every year, but there are only around 6 million HD subscriptions, so there is immense growth potential. This campaign will benefit not only our own English Cluster, but the entire industry.”


“HD channels have shown a 93% increase in viewership over the last year and have doubled their ad volumes. Times Network has been a pioneer in the HD space, and we have a full-fledged HD offering with MOVIES NOW HD, Romedy NOW HD and MN+. We hope that this campaign will persuade viewers to subscribe to the HD packs,” Srivastava added.
The film, featuring Purab Kohli, is a fun take on how Hollywood is viewed in India. It is placed in the timeframe between the points where our central character clicks the remote, and when the TV actually switches on. It takes us into the mind of the character to create an absolutely perfect environment around him that will elevate his movie-watching experience. The film unfolds to catchy music and an energetic edit pattern, using seamless and photo real VFX to create a sparkling world of illusion in the mind of our character.


In addition to the TVC which launches on Monday, 2nd May and will air across all TIMES NETWORK and other reach-based TV channels, the TIMES NETWORK EEC will run a sustained promotion on digital platforms and  a high-impact campaign in the Times of India publications, along with interactive activation in agencies across major metros.


Possibly Related Threads...
Thread Author Replies Views Last Post
  SonyLiv campaign urges cricket fans to spread cheer Sandesha 0 187 Wednesday 21-June-2017, 08:08
Last Post: Sandesha
  NDTV's Shouneel Charles joins Times Network as SVP - digital Sandesha 0 185 Thursday 13-April-2017, 09:25
Last Post: Sandesha
  Breaking NOW: Mirror NOW new channel from Times Network amatan 0 242 Wednesday 22-March-2017, 21:19
Last Post: amatan
  Nikhil Gandhi joins Times Network as president - revenue Sandesha 0 85 Friday 03-March-2017, 10:40
Last Post: Sandesha
  Times Network unveils second leg of Remonetise India campaign Sandesha 0 142 Friday 17-February-2017, 17:08
Last Post: Sandesha

Forum Jump:


Users browsing this thread: