Sunday 29-September-2013, 10:02
MUMBAI: It was in July last year that ITV Media acquired News X, giving it a toehold in the English news space. Apart from News X, the ITV Network comprises one Hindi news channel - India News, and five regional channels.
For a while now, ITV has been busy strengthening the popularity and reach of News X and India News in a bid to get to the top of the news channels' pile.
As far as News X goes, it was only post the acquisition that its distribution improved. Today, all six metros and over one million markets can view the channel on both cable and DTH platforms. This apart, News X can also be availed on mobile TV platforms such as ZengaTV and NexGtv.
Programming-wise, the channel is witnessing significant changes with the focus increasingly shifting from debates and entertainment to hard news. To top it, the network is expanding its presence through both B2B and B2C platforms.
Both News X and India News have been on a hiring spree since earlier this year, roping in renowned journalists from competing channels to lead them.