Sony Entertainment firms up content team | DTH Forum with Fastest DTH Updates

Breaking FIRST : Sony Entertainment firms up content team
#1
MUMBAI: Multi Screen Media (MSM) is
building tie team for its flagship Hindi
GEC Sony Entertainment Television
(SET). Close on the heels of
appointing Danish Khan as business
head for the channel and Anup
Vishwanathan as head of marketing,
the company has now firmed up its
programming team with two senior
level appointments.
Anshuman Sinha is joining as SVP and
senior creative director of the
channel, while Ritesh Modi will take
charge as VP and creative director.
Together, Vishwanathan, Sinha and
Modi will form Khan’s core team,
driving the overall business of the
channel including channel growth,
viewership, and developing innovative
revenue opportunities.
Sinha comes with over 17 years of
experience and his forte lies in
synergising consumer sentiment with
progressive content.
Having more than 18 years of
experience, Modi specialises in non-
fiction reality show formats along
with an understanding of regional
markets.
MSM CEO NP Singh said, “Given rising
industry competitiveness, coupled
with a steady surge of growing
audience expectations, innovation has
become the key to success and
growth. It is imperative that
consumer insights dictate a channel’s
look and feel as well as programming.”
“The new team is not only seasoned
and versatile but also willing to go
the extra mile to ensure that
consumer choice becomes the key to
new offerings from SET, the flagship
channel of MSM. This new team is
committed to writing the next chapter
of our growth story and they have my
full support,” he added.
http://www.televisionpost.com/television...tent-team/
ANIL G
#2
To fuel growth at Sony
Entertainment Television (SET)
Channel, MSM has appointed
Anshuman Sinha as SVP & Senior
Creative Director, and Ritesh Modi
as VP & Creative Director
Multi Screen Media (MSM)
announced the appointment of
Danish Khan as the EVP & Business
Head for its flagship channel Sony
Entertainment Television (SET).
MSM has also roped in other top
talent like Anup Vishwanathan,
SVP & Head – Marketing,
Anshuman Sinha, SVP & Senior
Creative Director as well as
Ritesh Modi, VP & Creative
Director, who will form Danish
Khan's core team, working
alongside a battery of seasoned
marketing and creative
professionals.
According to a company
statement, this team, a carefully
chosen team of like-minded
successful professionals is a key
strategic move for SET – a
channel that pioneered and
continues to inspire new waves in
television programming, with
blockbuster movie premieres, big
format non – fiction shows and an
impressive array of fiction shows
like Indian Idol, Kaun Banega
Crorepati, Bade Acche Lagte Hain,
Sankat Mochan Mahabali Hanuman,
Suryaputra Karn, Maharana
Pratap, Itna Karo Na Mujhe Pyar,
CID and Crime Patrol.
As the man at the helm, for SET,
Khan will be driving the overall
business of the channel including
its objectives of channel growth,
viewership and developing
innovative revenue opportunities.
Besides being a seasoned industry
champion, who has a telling
experience in both the marketing
and the creative side of the GEC
space, Khan has earlier spent ten
years in MSM in various marketing
roles.
In his new role, Vishwanathan will
be working closely with Khan to
amplify and support efforts
towards the growth of SET and to
substantiate the brand equity for
the channel, primarily with its
viewership base.
During the course of his work
across various advertising
agencies such as Leo Burnett,
Mudra Communications and McCann
Erickson, Vishwanathan has
earlier serviced the SET portfolio
from the agency side, for six long
years. He moves from Times
Network where he was the
Marketing Head of the English
Movie cluster.
In the field of creative content,
Anshuman Sinha is a name to
reckon with since he’s ranked
amongst India’s leading content
specialists. With 17 years of work
experience backing him, his forte
lies in synergizing consumer
sentiment with progressive
content.
Sinha will join forces with Ritesh
Modi in charting a new and
exciting creative course for SET.
Modi, who has 18 years of working
life behind him, specializes in
non-fiction reality show formats
and has a deep understanding of
regional markets.
N.P Singh, Chief Executive
Officer, MSM, said, “Given rising
industry competitiveness coupled
with a steady surge of growing
audience expectations, innovation
has become the key to success and
growth. It is imperative that
consumer insights dictate a
channel’s look and feel as well as
programming.”
“The new team is not only
seasoned and versatile but also
willing to go the extra mile to
ensure that consumer choice
becomes the key to new offerings
from SET - the flagship channel of
MSM. This new team is committed
to writing the next chapter of our
growth story and they have my
full support,” he added.
http://www.exchange4media.mobi/story.aspx?news_id=61851
ANIL G


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