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Sony & Espn to launch new Sports Channels
MSM’s existing Sony KIX sports channel will be rebranded SONY ESPN and the two companies will launch other new channels in the coming months. Along with SONY SIX, all the channels will deliver a powerful sports lineup to sports fans.

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NP Singh, CEO, Multi Screen Media (MSM):

“Our partnership with ESPN is just what the sports aficionado has been waiting for. Stylised, insightful sports content presented by the best sportscasters in the business. For consumers in India and the subcontinent, sports television viewing will change dramatically since they will soon have access not only to more content but also the widest array of sports lineup, ever available.”
ESPN will add to that by delivering more than 1000 hours of programming per year from its portfolio of sports rights, original programming and studio programs. Live sports content in the deal includes major U.S. college football (including the College Football Playoff and comprehensive coverage of the college football bowl season); major U.S. college basketball (including the March Madness NCAA Championship Tournaments); NCAA college sport championships from baseball, softball, lacrosse, soccer; Boxing (including Premier Boxing Champions and ESPN’s Big Fights Library); X Games; ESPN Films Emmy-Award Winning 30 For 30 documentaries and more.
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hope they dont take E from ESPN and add in between instead of I Big Grin
[-] The following 1 user says Thank You to MJ786 for this post:
  • Md masoom
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Wow!
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Too many sports channels already and few more soon Sad
[-] The following 1 user says Thank You to amatan for this post:
  • Md masoom
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(Wednesday 07-October-2015, 13:31)MJ786 Wrote: hope they dont take E from ESPN and add in between instead of I Big Grin

Many will watch if they do so :Big Grin If content is good then it can become premium channel.
[-] The following 1 user says Thank You to amatan for this post:
  • Md masoom
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It will more show Americal sports.
[-] The following 1 user says Thank You to SPANDAN for this post:
  • gapa
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MSM’s existing Sony KIX sports
channel will be rebranded as
Sony ESPN and the two
companies will launch other new
channels in the coming months
Multi Screen Media (MSM) and
ESPN have come together in a
long-term agreement to serve
sports fans in India and across
the Indian subcontinent.
Through the collaboration they
will bring new offerings to
Indian sports fans including
new SONY ESPN sports channels
and anew multisport website
and app. This collaboration
between two of the most
respected brands in Indian
media and sports will provide a
powerful portfolio of sports
rights and the leading
collection of digital sports
assets in India.
MSM’s existing Sony KIX sports
channel will be rebranded SONY
ESPN and the two companies
will launch other new channels
in the coming months. Along
with SONY SIX, all the channels
will deliver a powerful sports
lineup to sports fans.
In collaboration with MSM,
ESPN will launch a co-branded
localized multisport website
and app, which will provide
coverage of cricket, football,
tennis, the NBA, badminton,
field hockey and more. MSM’s
SONY LIV will also benefit from
the collaboration, increasing
its current sports offerings
significantly. ESPN cricinfo,
the number one digital cricket
destination in India and
globally, will continue to
deliver comprehensive coverage
and will complement and cross-
promote the new digital
properties and sports channels.
Among the new co-branded
multisport website, sonyliv.com
and espncricinfo.com, sports
fan will receive sports content
from across categories,
geographies and time zones.
There will be a robust social
media presence for the new co-
branded media platforms and, an
online programming guide for
television.
Components of the
collaboration require
regulatory approvals, for which
the process is currently
underway.
NP Singh, CEO, Multi Screen
Media (MSM), said, “Our
partnership with ESPN is just
what the sports aficionado has
been waiting for. Stylized,
insightful sports content
presented by the best
sportscasters in the business.
For consumers in India and the
subcontinent, sports television
viewing will change
dramatically since they will
soon have access not only to
more content but also the
widest array of sports lineup,
ever available.”
“MSM’s association with ESPN
is holistic and embraces both
television and digital formats.
Not only are we about to set
the frontiers in sports content
and distribution but we will
most likely set the trends as
well. Going further, both
companies will also explore
collaboration on the
development of other original
sports programs,” he added.
Russell Wolff, Executive Vice-
president and Managing
Director, ESPN international,
said, “ESPN’s focus around the
world is simple: to serve sports
fans. This exciting, long-term
collaboration between ESPN and
MSM will serve Indian sports
fans with exceptional products,
content and coverage through
the combined strengths and
expertise of our two
companies, which each have a
strong heritage of leadership
and innovation in India. We are
very excited to be working with
Sony, one of the leading
television channels in India, on
the opportunities that lie
ahead.”
MSM’s current sports rights
portfolio in India includes the
UEFA Euro 2016, top European
football leagues (including La
Liga, The FA Cup and Serie A),
the NBA, the NFL, the IRB
Rugby World Cup, UFC, TNA
Wrestling, NASCAR and more.
ESPN will add to that by
delivering more than 1000
hours of programming per year
from its portfolio of sports
rights, original programming
and studio programs. Live
sports content in the deal
includes major U.S. college
football (including the College
Football Playoff and
comprehensive coverage of the
college football bowl season);
major U.S. college basketball
(including the March Madness
NCAA Championship
Tournaments); NCAA college
sport championships from
baseball, softball, lacrosse,
soccer; Boxing (including
Premier Boxing Champions and
ESPN’s Big Fights Library); X
Games; ESPN Films Emmy-Award
Winning 30 For 30
documentaries and more.
http://www.exchange4media.mobi/story.aspx?news_id=61936
ANIL G
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