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Sony Six acquires Rugby World Cup 2015 rights for India
MUMBAI: Multi Screen Media’s (MSM)
Sony Six has been on an acquisition
spree. After bagging La Liga, Serie A
and FA Cup, the sportscaster has
pocketed the rights to broadcast the
Rugby World Cup 2015 in the Indian
market.
Sony Six and Sony Kix will screen all
48 matches live, along with daily
highlights of all the action from
rugby’s showcase event. The
participation for the sport has grown
by 33 per cent per cent since 2011.
Sony Six and Sony Kix business head
Prasana Krishnan commented, “The
Rugby World Cup is seen as one of the
most prestigious competitions in the
global sporting calendar and we are
proud to have this celebrated event in
our bouquet of international content.
Rugby as a sport is growing at a
consistent clip and with that it’s our
primary aim to raise our viewer
experience to the next level. The raw
nature of the sport will appeal to both
our loyal and bench viewers alike.”
World Rugby CEO Brett Gosper said,
“Rugby is on the rise in India and we
are delighted to have secured such a
strong platform for Rugby World Cup
2015 to reach new audiences across
India and inspire the next generation
of players and fans. We look forward
to working in partnership with Sony
Six to showcase Rugby, its character-
building values and spirit of
entertainment and enjoyment to
record audiences within an exciting
rugby growth market.”
World Rugby head of Commercial,
Broadcast and Marketing Murray
Barnett added, “Working with the
leading sports broadcaster in India
underlines the Rugby World Cup’s
global significance and adds to the
record breaking roster of
international broadcasters that will
be taking the Rugby World Cup to the
largest audience ever.”
Rugby World Cup 2015 kicks off with
hosts England versus Fiji at
Twickenham on 18 September. The
six-week event will be played in 13
iconic venues across the length and
breadth of England and Cardiff,
culminating in the final at Twickenham
on 31 October.
http://www.televisionpost.com/television...for-india/
ANIL G
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