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Star’s big boost to FX: Day-and-date premieres of 4 shows, HD launch in Sep
MUMBAI: As
competition
heats
up
in
the
English
Entertainment
space
with
the
launch
of
Colors
Infinity
and
Colors
Infinity
HD
along
with
the
recent
revamp
of
Comedy
Central,
existing
players
are
now
upping
their
game
with
compelling content and HD launches.
In a bid to stay ahead in the game,
Star India's English entertainment
channel FX is all set to change the
way Indian viewers consume content.
The channel, which is undergoing a
brand refresh by adding new content,
will also be launching its high
definition (HD) version, FX HD within
the next two weeks.
The new look and packaging of the
channel is designed to stay in tune and
bring out the brand promise of ‘Edge
of Entertainment.’
Launched in September 2012, the
channel is set to spruce up its content
line-up with a fresh, cutting edge
look and showcase over 50 of the most
edgy, new and acclaimed shows across
genres.
FX is also ramping up its weekend
programming with the soon to be
launched show - FX Torrents. Through
the show, viewers will be able to
watch the latest episodes of series
like Homeland season 5, Affair season
2, Empire season 2 and Doctor Who
season 9, right after the
international telecast.
Additionally the channel will also
launch FX Top Rated as a part of its
weekend programming, where viewers
can watch the highest rated and loved
shows back to back.
The channel will also air psychological
thrillers like Luther and
Bosch, reality comedy like Last Comic
Standing and the latest
sensation Last Man on Earth in
September.
Looks like English entertainment on
Indian television is all set to get a
facelift with channels putting their
best foot forward as far as
programming goes.
http://www.indiantelevision.com/televisi...-up-150903
ANIL G
Reply
i think now 4 HD channels coming soon on Tatasky.
ZEE CAFE HD
MOVIES NOW HD
HISTORY TV18 HD
FX HD
ANIL G
Reply
I think FX HD is sure in Dish TV and D2H .. Tongue
[Image: nice-day-sign-smiley-emoticon.gif]
[-] The following 1 user says Thank You to Mr.Kumarbhai for this post:
  • Md masoom
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but Tatasky first DTH who's adding this channel.
ANIL G
[-] The following 1 user says Thank You to anil g for this post:
  • gapa
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MUMBAI: Aiming to break the clutter
and target a discerning viewer of
English-language content, Star India
is giving a big boost to its ‘edgy’
English entertainment channel, FX.
The ramp-up plan includes the
premiere of latest seasons of four
acclaimed shows during the weekend
with day-and-date release along with
the US, and the launch of FX HD later
this month.
The channel, which comes with the
tagline ‘Edge of entertainment’, now
wants to be edgier going forward, said
Star India business head of English
cluster, Jalsha cluster and Channel
[V] Kevin Vaz.
Vaz said that while the channel
introduced a lot of classics and got
the viewers closer to the category
through shows like ‘The Walking
Dead’, ‘Breaking Bad’, ‘The X-Files’,
‘Prison Break’ and more, in May this
year, two big changes were made.
Firstly, the company changed the
entire packaging of the channel to
make it look edgier, by adapting the
international FX channel packaging.
Secondly, it came up with the idea of
‘First on FX’.
“The earlier notion about the channel
was that FX plays shows that have
already been aired on other channels.
Starting May onwards, we came up
with this bold statement that
everything will be ‘First on FX’.
That’s when we launched 50 new
shows, along with the upcoming
shows, which the audiences will see
for the first time,” Vaz said.
Taking FX to the next level
Vaz believes that the new packaging,
programming and edgier content have
taken the channel a notch higher. Now
the plans are to take it to the next
level.
“We have a great mix of comedy,
political dramas, musicals,
psychological thrillers, romantic
dramas, and science fiction during the
weekdays. To take it to the next
level, starting October, we are coming
up with the day-and-date release of
the latest seasons of four of the most
iconic shows, along with the US,
during the weekends as a part of soon
to be launched ‘FX Torrents’,” Vaz
informed.
The slot, ‘FX Torrents’, will air shows
including ‘Homeland’ season 5, ‘Dr.
Who’ season 9, ‘Empire’ season 2 and
‘The Affair’ season 2.
Incidentally, following the success of
back-to-back binge format that the
company experimented with ‘Star
World Binge’, FX also launched ‘FX Top
Rated’ on 29 August, where viewers
can watch shows back to back. These
include shows like ‘Madmen’ (season
7), ‘Louie’ (S5), ‘Last Man on
Earth’ (S1), ‘Homeland’ (S4), ‘Doctor
Who’ (S8) and ‘Wayward Pines’, ‘Sons
of Anarchy’, ‘American Horror Story’
and more.
“All the biggest and critically
acclaimed shows with IMDB rating of
over 7 curated and played as a strip
for people to binge-watch during the
weekends,” said Vaz. “So every
weekend, there is a full doze of
entertainment with ‘FX Torrents’ in
the night and ‘FX Top Rated’ during
the days.”
FX HD launch
Star India is also ready to launch the
high-definition feed of the channel by
the third week of September.
“Within the next three weeks, we will
launch FX HD across all operators.
That’s where we will take FX edge to
the next level as a lot of these shows
are visual delights because of the
effects. So by the third week of
September, we will launch FX HD,” Vaz
said.
TelevisionPost.com had reported
earlier that the company was planning
to launch FX HD by July 2015.
However, the plans got delayed by two
months.
Content mix
With the promise of 50 new shows
starting May 2015, the channel has
output deals with Fox, Disney and
Sony, and has hand-picked shows from
CBS, BBC and NBC.
Star India is trying to push for more
exclusive deals. “So once we acquire a
show, we also get all the future
seasons of the show,” explained Vaz.
Audience profile
While Star World is for family viewing,
FX is for a group of audience that
specifically wants cult and critically
acclaimed shows.
Said Vaz, “We saw a big and growing
audience that wants cult and critically
acclaimed shows. This audience has
more enhanced taste and is much more
evolved from the regular core English
viewer. They consume shows that are
more evolved and layered, shows
typically airing on American cable. FX
is a dedicated channel catering to this
audience.”
http://www.televisionpost.com/television...ch-in-sep/
ANIL G
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  • Md masoom
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