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Star Gold sees 74.5 million viewers during ‘Bajrangi Bhaijaan’ premiere
MUMBAI: Star India’s Hindi movie
channel Star Gold is claiming to have
broken all records by witnessing 74.5
million people across the country tune
into the premiere of the film
‘Bajrangi Bhaijaan’ on 11 October.
The premiere garnered 25 million
TVTs, states the channel, in the Hindi
Speaking Markets (CS 4+ Urban and
Rural. In fact, as per BARC data for
week 41, Star Gold took the top spot
in the Hindi Movie Channels genre on
the back of a surge in ratings due to
the premiere of the Salman Khan
starrer.
Star India Hindi Movie Business GM and
EVP Hemal Jhaveri said, “Staying true
to our brand identity, Home of
Blockbusters, Star Gold promises to
bring the biggest films to its viewers
within a short span of their theatrical
release. We are overwhelmed by the
response on Bajrangi Bhaijaan. The
films’ ratings are a strong validation
that our strategy is aligned with the
viewers’ demands.”
“A staggering 74.5 million people,
across the country, tuned into the
premiere which is close to 3 times the
number that watched it in the
theatres,” the channel mentioned.
With ‘Kick’ in 2014 and ‘Bajrangi
Bhaijaan’ in 2015, Star Gold remains
the official home of Salman Khan
movies.
The channel pulled-off an extensive
marketing campaign for the premiere
of the movie.
Even as other major GECs had a line up
with big non-fiction launches, live
sporting events and movies on the day
of the premiere, ‘Bajrangi Bhaijaan’
managed to rake in huge viewership,
states Star Gold.
Jhaveri added, “At Star Gold, we stand
committed to our viewers and trade
partners in our promise of bringing
the biggest blockbusters on
television.”
http://www.televisionpost.com/television...-premiere/
ANIL G
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