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Star India to launch second Tamil GEC Star Vijay Plus or Star Vijay2
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Star India to launch second Tamil GEC Star Vijay Plus or Star Vijay2
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MUMBAI: After fortifying its position in the two southern states of Kerala and Karnataka, Star India is now all set to expand its presence in the Tamil market with the launch of a second general entertainment channel (GEC) to complement Vijay TV.
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The licence approval for the new channel has been pending with the Information and Broadcasting Ministry for some time now. When the approval comes, Star is ready to launch the channel within the same quarter itself.
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The name of Star’s new channel could be Vijay Plus or Star Vijay 2.
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“We are launching a second Tamil GEC. We are awaiting regulatory approvals,” a source in the company said.
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The strategy of two local-language GECs in a southern state is something which Star has successfully carried out in both Kerala and Karnataka. Tamil Nadu was difficult as Sun TV Network dominated the market not just with its swathe of channels but also with its strong grip in the cable TV distribution side of the business. With the emergence of state-owned Arasu Cable under the Jayalalithaa-led AIADMK government, Star feels there is an opening in the market for it to penetrate deep.
http://www.televisionpost.com/television...-tamil-gec
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God save us from Vijay tv craps less talent more boasting. They even went so cheap by staging Vijay Awards for TV artists and Anchors but the contestants are only from Vijay TV! Most of the artists and anchors are unknown away from Vijay TV except few who acted in films.
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