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Star India treats English movie buffs to new premiere channel
There’s some good news for English
movie buffs. After launching high
definition (HD) feed for its flagship
channel Star Movies and action movies
channel Star Movies Action, Star India
is all set to launch a new HD channel,
Star Movies Select HD. The channel is
slated to go live on July 9 and will be
available across four main direct-to-
home platforms, including Tata Sky,
Airtel, Dish TV and Videocon.
Speaking to FE, Kevin Vaz, general
manager, English cluster, said: “While
Star Movies and Star Movies Action is
meant for younger audiences, the new
channel aims at catching the attention
of the mature discerning audience. In
addition to popular Oscar winning
movies, the channel will showcase
movies like Calvary which, despite
being a critically acclaimed, did not get
released in India.”
Positioned as ‘Star Movies Select – 365
days 365 stories’, the new channel will
show a new movie everyday at 9 pm
apart from airing two premieres a
month. In total, the channel will
showcase 30 premieres in a year,
including movies such as Birdman, The
Grand Budapest Hotel, Gone Girl,
Whiplash, etc.
http://www.financialexpress.com/article/...nel/96838/
ANIL G
Reply
Good... So then on July 9th the channel will be available..
[Image: nice-day-sign-smiley-emoticon.gif]
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Good share bro so SMS HD launching on tomorrow n will be available on TOP 4 HD Leading DTH Service.
[-] The following 2 users say Thank You to Jitendra Kumar for this post:
  • gapa, ravinder
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According to their statements it will be with and as other HD channels.. not a premium channel.. thats good for all ..
So then i am getting this channel in my Full On HD pack.. Smile
[Image: nice-day-sign-smiley-emoticon.gif]
Reply
MUMBAI:
Come
9
July,
2015
and
Star
India
will
unveil
its
new
offering,
this
time
in
the
English
movie
channel
space.
Christened
Star
Movies
Select
HD,
the
channel
will
be
in
addition
to
the
network’s
existing two English movie channels:
Star Movies, Star Movies Action.
Positioned as ‘Star Movies Select -
365 days 365 stories,’ the channel is
based on the insight that the audience
today seeks new and enhanced
experience in life.
Findings
For a premium HD channel like Star
Movies Select HD, the network
undertook an extensive research
amongst consumers and absorbed the
feedback to ensure better
connectivity.
According to Star India business head
- English cluster Kevin Vaz, the
findings indicated that consumers
were facing two problems: One, all
movie channels were playing same
movies with several repeats;
secondly, most of the channels were
airing only action movies.
“Through our in-depth research, we
understood that people wanted
variety as well as movies from across
genres,” informs Vaz. “Not more than
10-15 per cent of the movies being
aired on the new channel will be from
the action genre,” he adds.
The findings further revealed that
consumers want to see drama,
comedy, animation and thrillers
amongst others. “Keeping all this in
mind, we thought of coming up with a
product that could address all these
cravings of a consumer,” asserts Vaz.
Catering to consumers’ demand for
variety, the channel has come up with
a unique proposition of telling
consumers a fresh story everyday at
9 pm. Moreover, a chunk of
international movies which do not
release in India, due to lack of screen
space, will also be shown on Star
Movies Select HD every month. “They
might be $100 million movies, but do
not see a India release. We will give
those to the consumers through our
new offering. If you look at the
ratings, 6+ and 7+ movies are
considered to be the best rated
movies. Everything on this channel
will be a 6+ rating movie,” reveals
Vaz.
The network has tied up with three of
the biggest Hollywood studios, viz
21st Century Fox, NBC Universal and
Disney. “With all these studios, we
have the first output deal. Under the
agreement, any movie released by the
three studios will get aired on Star
India’s English movie channels,” he
says informing that close to 60 per
cent of the movies made are from the
banner of these three studios.
Star Movies Select HD will see world
television premieres of movies like
Gone Girl, Fault in our Stars, The
Grand Budapest Hotel, Boyhood,
Theory of Everything and Birdman to
name a few. The newbie claims to have
over 30 premieres in the year, seven
out of 10 Oscar winning premieres,
movies that stood out at the Golden
Globes and more.
“Normally people feel that any new
channel is a replica of the existing
channel from the network, sharing
the same library. But, we will ensure
that 90 per cent of the movies being
telecast are exclusive to Star Movies
Select HD. For the 10 per cent, which
may overlap, we will not air movies
like X-Men or The Wolverine but a
movie like Life of Pie which is a story
and visual based movie,” opines Vaz.
The channel plans to showcase 12-13
movies each day with weekends being
a destination for special premieres
and under released movies. It will
celebrate the finest stories by
creating festivals based on strong
consumer insights – movies based on
true stories, book adaptations, iconic
movies, biopics and many more.
Marketing it in a premium way
The channel which goes live on 9 July
is currently focusing on only direct to
home (DTH) platforms. It will launch
first on Tata Sky, Videocon d2h and
Dish TV followed by Airtel Digital TV in
the next couple of days.
Being a premium channel, it doesn’t
plan to have a SD feed. “Being only on
the HD feed will help in HD
subscriptions and grow the HD base. If
you see today all the HD channels are
replica of SD channels, so it is only a
clarity which is a plus point,” adds
Vaz.
The channel has seen a positive
response from the advertisers. It has
roped in Pernod Ricard as the channel
partner. Other advertisers include,
BMW, Yamaha, Flipkart, Bluestone,
Hindware, Jockey etc.
On the day of the launch, buzz will be
created across Star Network’s SD and
HD channels including other networks
too. Radio and digital will also be used
in a big way to promote the
development.
A media expert believes that there is
no channel in the market who will give
so many premieres. “Take the example
of MN+, it’s been on for six months,
but have consumers even talked about
it? It’s been playing the same library
that Romedy Now had. There is no
differentiation. Star Movies Select HD
looks a classy channel to me,” says
the expert.
ANIL G
Reply


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