Star World and Star World HD to air ‘MasterChef Australia season 7’
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DTHHELP Xclusive Star World and Star World HD to air ‘MasterChef Australia season 7’
#1
MUMBAI:
Star
World,
India’s
leading
English
General
Entertainment
channel,
is
all
set
to
bring
the
latest
season
of
the
biggest
and
most
watched
culinary
show
on
Indian
television
-
Amazon.in
presents
MasterChef
Australia
S7
powered by India Gate Basmati Rice.
Starting 3 September, the seventh
season of the globally popular series
will air every Monday to Friday, 9pm
only on Star World and Star World HD.
MasterChef Australia has been a tent
pole property for Star World and has
inspired millions of Indians year on
year changing the way food is
perceived in India. The last season
further cemented the show’s massive
fan following, becoming one of the
most-watched shows in the 9 PM slot
in 3 years across the category.
Commenting on the show’s launch
Star World official spokesperson said
“MasterChef Australia has been a
flagship show on Star World that has
transformed the culinary landscape in
India. Star World has always been a
pioneer in exposing India to global
lifestyles and creating that urban
premium consumer segment who today
we call as the Global Indian
consumers; they demand nothing but
the very best in English
Entertainment”
A mega 360 degree promotional
campaign has been put in place which
will pan across various mediums to
include On-Air, Digital, On-Ground,
Trade and Public Relations. For the
launch of the show, Star World will be
putting up a massive promotional TV
campaign not only across the Star
network but outside network TV
channels as well. Digital is key driver
and the lead medium for the show and
the channel has a robust visibility and
consumer engagement campaign
planned to reach out to its target
audience via an extensive paid and
earned media marketing campaign.
Star World will further amplify the
show with unique targeted digital and
on-ground tie ups. Food Talk India,
one of India’s largest digital food
communities has come on board as a
digital partner and will be creating
fun and engaging content on social
media platforms for the show along
with co-curating promotional events
in Mumbai & Delhi to give viewers a
MasterChef Australia worthy
experience. Food Talk India, along
with Star World, and Olive Bar and
Kitchen will be hosting on-ground
concepts with in New Delhi and
Mumbai.
MasterChef Australia follows the
journey of ordinary home-cooks as
they showcase their extraordinary
cooking ability. From different
backgrounds, and with different
experiences, skills and cultural
influences, there is one thing that
unites the home cooks - their passion
for food. With the culinary bar set
high in 2014, the heat will be on and
this year we will see some of the most
talented and passionate home cooks
eagerly tackle challenges and put up
dishes which will leave everyone
spellbound.
Judges Gary Mehigan, George
Calombaris and Matt Preston will seek
out the most passionate and talented
amateur cooks from across the
country to unearth the Top 24 to join
them in the MasterChef Australia
kitchen. This September, judges will
once again become mentors,
encouraging and challenging the
contestants to push the boundaries
further and unearth their passion for
food. Speaking on the launch of the
show in India, Gary Mehigan said
“MasterChef Australia is very special
to me. I am aware of the fan
following the show has in India and its
evident from all my visits to this
fabulous country. This season will be
truly awesome as the contestants on
the show are cooking & plating food
better than ever before. Don’t forget
to tune in”
http://www.indiantelevision.com/televisi...n-7-150828
ANIL G


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